Marketing Manager I/II - Oncology Patient Services

Employer
AbbVie
Location
Lake County, IL, US
Posted
Nov 15, 2018
Ref
1808412
Required Education
Bachelors Degree
Position Type
Full time
The Marketing Manager I/II will manage multiple core marketing responsibilities for the Oncology Patient Services Team. They must be able to demonstrate the ability to identify problems and conceptualize solutions using creativity and innovation. The position will focus on building and optimizing the connected customer experience across a set of stakeholders:

Patients/Caregivers, Health Care Professionals, Access and Reimbursement teams to be pulled through multiple channels and a variety tactics.

This individual will work closely with the Associate Director to identify and build resources for patients and the care model Nurse Educators. Additionally, the marketing manager will support strategic brand planning and align appropriate tactics to drive patient engagement and adherence.

Key Job Responsibilities:
  • Ability to leverage the patient journey in order to optimize patient enrollment and engagement through relationship marketing and digital tools.
  • Create print and digital tools to help patients start and stay on track with their treatment plan.
  • Generate innovative solutions that help patients successfully initiate and adhere to the treatment plan prescribed by their physicians
  • Applies knowledge of key tactics and translates that knowledge into future ideas to strengthen the Complete program
  • Builds strong internal/external relationships, leveraging expertise to strengthen the value proposition for patient experience
  • Demonstrates an understanding of key patient segments (e.g. demographics, behavioral, and attitudinal)
  • Utilize analytical skills to measure marketing success and change direction if needed.
  • Set strategic direction for agencies and manage projects within time and budget parameters
  • Understand regulatory and industry guidelines and ensure they are always followed.


Basic Qualifications:
  • Bachelor's Degree or equivalent.
  • 5+ years of experience with a proven track record of success in marketing/advertising agency within Pharma, Biotech industry, health care industry
  • Strong Communication, presentation and inter-personal skills
  • Strong leadership skills and an exceptional ability to work cross functionally with internal and external partners to achieve marketing goals
  • Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation
  • Strategic and tactical planning experience

Key Leadership Competencies:
  • Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance.
  • Learns fast, grasps the "essence" and can change the course quickly where indicated.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment, open to suggestions and experimentation for improvement.
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Position will be hired at level commensurate with experience

Equal Opportunity Employer Minorities/Women/Veterans/Disabled