Director, Market Access Marketing - HCV

Lake County, IL, US
Nov 07, 2018
Marketing, Market Access
Required Education
Bachelors Degree
Position Type
Full time
Reporting to the US General Manager of Market Access Marketing, AbbVie is looking for a Director of HCV US Market Access Marketing. This leadership position is responsible for driving HCV market access marketing strategy for MAVYRET across all payer channels (e.g. Commercial, Medicare, Medicaid, VA and Department of Corrections). Lead contracting strategic alignment with Market Access field for MAVYRET for assigned geography. Effectively orchestrate communication and alignment across US Market Access channel teams as well as serve as the subject matter expert for the HCV Integrated Brand Team. Leverage data, analytics and strong strategic mind-set in all aspects of running the marketing component of the business. Provides positive leadership and influences cultural alignment with US Market Access' Ambitious Cultural Vision.

Key Responsibilities Include:

  • Provide overarching leadership and direction for Marketing vision, strategies, plans and resource investment for MAVYRET. Encompass a "One AbbVie" mindset and perspective in all strategies.
  • Act as Market Access primary contact for Hepatology leadership relative to Plan, LBE, LRP and other financial & planning processes.
  • Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal stakeholders (both US and Global) and partners.
  • Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership of two Associate Directors and overall management of the business. Uses coaching effectively and efficiently to influence team and cross-functional partners.
  • Determine appropriate action, execution, tracking and monitoring of projects by employing scenario planning, segmentation, positioning, innovation, creative development, investment optimization as needed. Able to build a value proposition by articulating the business strategy and economic choices for each stakeholder.

Basic Qualifications:

  • Bachelor's Degree required.
  • Proven marketing experience required.
  • 10+ years of pharmaceutical experience with cross-functional experiences including field sales, finance, market analytics, brand marketing are all valued.
  • Positive, solutions-oriented attitude required.

Preferred Qualifications:

  • Market access and HCV experience preferred but not required.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

  • 20%