Associate Director, Mature Brands Organization

Employer
AbbVie
Location
Lake County, IL
Posted
Oct 20, 2018
Ref
1807006
Required Education
Doctorate/PHD/MD
Position Type
Full time

The Associate Director, Mature Brands Organization is responsible for all core marketing responsibilities and business processes.

  • Manages P&L responsibilities for brand specific sales and promotional budgets. Conceptualizes and implements lifecycle management strategy for brand.
  • Ensures optimization of brand P&L.
  • Builds and develops high performance brand team.
  • Provides input for business development/alliance projects.
  • Lead marketing person of a product/brand and manages brand/functional area.
  • Direct reporting relationship to Marketing Director/ General Manager.
  • Leads and develops strategic business plan and refines segmentation, targeting, and positioning for key brands.
  • A pplies market dynamics and industry trends to analyze the product forecast (financial & production).


Key Responsibilities Include :

 

  • Develops and articulates effective, executable marketing strategies and tactics that are clinically/financially supported for areas of responsibility (product/indication/channel).
  • Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
  • Creates high-impact promotional material that supports strategic objectives.
  • Manages advertising, promotion, and other projects within assigned budget.
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
  • Effectively negotiates projects to deliver high-quality work product in a timely fashion (meets deadlines).
  • Ensures that regulatory and compliance guidelines are followed.
  • Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research).
  • Uses appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
  • Effectively directs research team efforts in primary research projects
  • Displays aptitude to learn, resourcefulness in unique markets, and builds on positive MBO culture.


Accountability / Scope:

 

 

  • Significant decision making requirements that effect the brand (s) in the Mature Business Organization Portfolio

 


Basic Qualifications:

 

 

 

  • Bachelor's degree in Marketing or related field. Advanced degree and previous sales/marketing experience required.
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210/211, cGMP) specifically,
  • Multiple therapeutic experiences and proven cross-functional team success
  • Multiple experiences within commercial (Brand, MHC, Sales, BD, NPD)
  • Management experience (direct reports or cross-functional team).
  • Understanding of attributes of other functional areas and impact of relevant decisions.
  • Knowledge of marketing concepts within strategic planning process.
  • Understanding of principles of market research to draw valid conclusions.


Key AbbVie Competencies:

 

 

  • Builds strong relationships with peers and cross functional teams to enable higher performance.
  • Learns, fast, grasps the "essence" and can change the course quickly where indicated
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality
  • Strong communication and inter-personal skills
  • Strong planning and organization skills


Equal Opportunity Employer Minorities/Women/Veterans/Disabled