Associate Director, Mature Brands Organization

Lake County, IL
Oct 20, 2018
Required Education
Position Type
Full time

The Associate Director, Mature Brands Organization is responsible for all core marketing responsibilities and business processes.

  • Manages P&L responsibilities for brand specific sales and promotional budgets. Conceptualizes and implements lifecycle management strategy for brand.
  • Ensures optimization of brand P&L.
  • Builds and develops high performance brand team.
  • Provides input for business development/alliance projects.
  • Lead marketing person of a product/brand and manages brand/functional area.
  • Direct reporting relationship to Marketing Director/ General Manager.
  • Leads and develops strategic business plan and refines segmentation, targeting, and positioning for key brands.
  • A pplies market dynamics and industry trends to analyze the product forecast (financial & production).

Key Responsibilities Include :


  • Develops and articulates effective, executable marketing strategies and tactics that are clinically/financially supported for areas of responsibility (product/indication/channel).
  • Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
  • Creates high-impact promotional material that supports strategic objectives.
  • Manages advertising, promotion, and other projects within assigned budget.
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
  • Effectively negotiates projects to deliver high-quality work product in a timely fashion (meets deadlines).
  • Ensures that regulatory and compliance guidelines are followed.
  • Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research).
  • Uses appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
  • Effectively directs research team efforts in primary research projects
  • Displays aptitude to learn, resourcefulness in unique markets, and builds on positive MBO culture.

Accountability / Scope:



  • Significant decision making requirements that effect the brand (s) in the Mature Business Organization Portfolio


Basic Qualifications:




  • Bachelor's degree in Marketing or related field. Advanced degree and previous sales/marketing experience required.
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210/211, cGMP) specifically,
  • Multiple therapeutic experiences and proven cross-functional team success
  • Multiple experiences within commercial (Brand, MHC, Sales, BD, NPD)
  • Management experience (direct reports or cross-functional team).
  • Understanding of attributes of other functional areas and impact of relevant decisions.
  • Knowledge of marketing concepts within strategic planning process.
  • Understanding of principles of market research to draw valid conclusions.

Key AbbVie Competencies:



  • Builds strong relationships with peers and cross functional teams to enable higher performance.
  • Learns, fast, grasps the "essence" and can change the course quickly where indicated
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality
  • Strong communication and inter-personal skills
  • Strong planning and organization skills

Equal Opportunity Employer Minorities/Women/Veterans/Disabled