Associate Director, HUMIRA IAE Marketing

Lake County, IL, US
Oct 10, 2018
Required Education
Position Type
Full time
The IAE (Institutional Account Executive) team is focused on improving patient access to HUMIRA by educating hospitals and large group practices on the changing health care landscape and the clinical efficacy and safety of HUMIRA. The IAE team seeks to have health systems develop treatment protocols that make HUMIRA a first choice biologic at both the hospital and the group practice. The IAE team works cross-functionally with the Rheum, Derm and Gastro franchises, as well as with Managed Health Care.

Key responsibilities include:
  • Manages multiple core marketing responsibilities and business processes.
  • Identifies problems and conceptualizes solutions using creativity and innovation.
  • Responsible for analysis, planning, implementation and control of strategic and tactical programs working with agencies and third party vendors.
  • Manages sales meetings and tactics.
  • Champions brand both internally and externally.
  • Responsible for building strategic recommendations to support a portfolio of products with the launch of new assets.
  • Manages the promotional material approval process for the brand.
  • Develops and articulates effective marketing strategies for the Humira IAE team that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
  • Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
  • Creates high-impact promotional material that supports strategic objectives. Manages advertising, promotion, and medical education projects within assigned budget.
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
  • Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines).
  • Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research).
  • Uses appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
  • Effectively directs research team efforts in primary research projects.

Basic Qualifications:
  • Bachelor's Degree in Marketing or related field.
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Preferred Qualifications:
  • Advanced degree or previous sales/marketing experience required.
  • Experience in Managed Health Care strongly desired.
  • People leadership experience preferred.

Key AbbVie Competencies:
  • Experience developing and implementing a conceptual framework.
  • Experience building strategic and tactical plans.
  • Experience accomplishing results through others and influencing others.
  • Experience negotiating.
  • Strong executive presentation skills.
  • Analytical work (financial analysis and modeling).
  • Understanding of sales organization.
  • Knowledge of marketing organization.
  • Knowledge of market trends and competitive practices.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled