Senior Manager, Digital Marketing

Sleepy Hollow, New York, US
Oct 09, 2018
Required Education
Bachelors Degree
Position Type
Full time
Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron commercializes medicines for eye diseases, high LDL-cholesterol, atopic dermatitis and a rare inflammatory condition and has product candidates in development in other areas of high unmet medical need, including rheumatoid arthritis, asthma, pain, cancer and infectious diseases.

Product Manager, Digital: The main area of responsibility will be to develop, implement, and manage comprehensive Consumer Marketing platforms in support of education related to allergic diseases, as well as branded digital platforms, all of which will serve to educate the public about the disease, and/or drive demand for DUPIXENT in very aggressive markets. This role will include: agency management, budget management, alliance management, cross functional alignment, patient education material development and launch, annual business and strategic plans for consumer message development and execution. This role will have responsibilities for these projects in the U.S. with consultation to ex-U.S. team members.

Critical to success in this role will be the individual's ability to gain alignment among multiple internal and external stakeholders. Therefore this person needs to immediately establish themselves as a collaborative, strategic partner by exemplifying:

• Strategic thinking and flawless execution of strategies, and management of tactics on time and budget.

• Subject-matter expertise/passion and intimate familiarity with multiple forms of digital channels, applications, search, customer experience and digital marketing initiatives.

• Ability to effectively communicate sound strategy/recommendations to inspire all levels of the organization.

• Robust analytical thinking: identify, track and measure KPI's for strategy/campaign. Create integrated dashboards and extract key insights for optimization of tactics.

• Management and delivery of timely reporting (ad hoc and predefined).

• Quick learning curve to create innovative, customer-centric business solutions by applying deep understanding of patient experience, and the latest trends in digital communication channels and integrated marketing trends to a strategic framework

• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment; comfortable with uncertainty, high expectations and working with limited supervision. Comfortable working across functional areas (ex. Regulatory, Operations, IT, etc.) and across an alliance.

This person will report into the Director, Consumer Marketing Immunology. The initial focus for this role will be more weighted in the U.S. market, but the role will adequately support ex-U.S. consumer initiatives.


• Ability to develop optimal patient support programs and digital platforms.

• Ability to create and implement patient CRM stream.

• Ability to leverage media planning efforts to ensure proper mix and optimization (media includes digital, social, mobile and general awareness print).

• Demonstrated competency in agency management and budget management.

• Ability to develop a plan for and implement SEO/SEM so that we increase the disease and the brand awareness and relevance to the right audiences.

• Deep understanding of multi-channel communication trends with an expertise in database and digital marketing.

• Demonstrated ability to work effectively and efficiently with team members and across departments to insure consistency and collaboration in strategy development and implementation of programs.

• Ability to partner and lead cross functional and cross alliance meetings and projects.

• Comprehensive understanding of the legal and regulatory issues impacting product management in pharmaceutical marketing.

• Strong and broad analytical skillset and critical thinking for site/campaign optimization, measurement and analysis of multichannel and integrated marketing campaigns.

Required Skills and Abilities:

• Demonstrated patient marketing competencies in the pharmaceutical/biotech areas.

• Prior launch experience strongly preferred

• Strong interpersonal & presentation skills required

• Ability to deal with all levels of the organization

• Must be willing to travel 25-30% (including weekend travel as needed)

Education and Experience:

• 7+ years of "progressive" industry/relevant professional experience; 3+ years of pharmaceutical/biotech marketing, product management, or related experience.

• Bachelor's Degree, MBA preferred

• Demonstrated experience in digital marketing of pharmaceutical products preferred.

• The ideal candidate must have a minimum 5+ years of digital market experience, with 3+ years in pharmaceutical patient marketing preferred.

• Alliance experience a plus.

Bachelors Degree required; undergraduate or graduate degree in computer science, software development or medical informatics preferred.

This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.

To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.