Account Executive - Duopa - Kansas City

Employer
AbbVie
Location
Kansas City, KS, US
Posted
Oct 05, 2018
Ref
1807295
Required Education
Bachelors Degree
Position Type
Full time
Lead all strategy development and tactics related to the consumer journey including value propositions, positioning, segmentation and creative development. Serve as the subject matter expert for the Brand Team. Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).

Key Responsibilities Include:
  • Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals including patients', market and financial results.
  • Drive and participate in business and marketing plans process.
  • Demonstrates and utilizes holistic understanding of financial planning.
  • Lead and manage direct teams and external partnerships.
  • Influence business leaders and effectively collaborate cross-functionally to deliver business results.
  • Manage and monitor P&L of product responsibilities.
  • Grow brand/product penetration, share and awareness.
  • Develop next generation product and/or product enhancements & experiences, leveraging the patient journey.
  • Direct and manage projects including execution of marketing plans, initiatives and tasks.


Basic:
  • Bachelor's Degree required.
  • Proven marketing experience with increased proficiency in all marketing skills.
  • Previous cross franchise/cross channel marketing experience preferred.
  • Required to satisfy all applicable health care industry rep (HCIR) credentialing (cred'g) requirements to gain & maintain entry into facilities and orgs in assigned territory. Must be in good standing and/or eligible to obtain these credentials. These HCIR cred'g requirements may include, but are not limited to, background checks, drug screens, proof of immunization/vaccination for various diseases, fingerprinting & specific licenses required by states or cities.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled