Senior Business Systems Analyst, Digital Analytics

Sleepy Hollow, New York, US
Sep 25, 2018
Required Education
Bachelors Degree
Position Type
Full time
Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron commercializes medicines for eye diseases, high LDL-cholesterol, atopic dermatitis and a rare inflammatory condition and has product candidates in development in other areas of high unmet medical need, including rheumatoid arthritis, asthma, pain, cancer and infectious diseases.

Regeneron's Marketing Technology team is looking to establish a digital excellence team to enable marketing capabilities. The team will be evaluating and implementing state or the art marketing strategies and technologies. This position is for marketing technologists who love working with marketers developing and implementing digital tactics. Marketing technologies in scope are content management solutions, marketing analytics, email automation, search, web, and mobile development and CRM technology. The incumbent will provide hands-on technology expertise to key commercial functions focusing on digital analytics, marketing data management, and SEO/SEM strategies.

Marketing Technology Planning & Execution
- Support commercial IT and commercial leadership to identify gaps in existing marketing analytics and data processes, determine disposition (major project, small project, enhancement), and provide recommendations for future process and technology improvements
- Elicit requirements for projects and enhancements using interviews, documents analysis, requirements workshops, surveys, site visits, business process descriptions, use cases, scenarios, business analysis, task and workflow analysis
- Build analytics processes including activities such as data identification and collection, analytics design, interpretation of findings in coordination with marketing stakeholders
- Build an analytical roadmap that obtains both short-term and long-term objectives required to be a center of analytics excellence
- Create a consistent platform for the measurement of marketing campaigns and activities; this includes custom analytics and standardization product analytics reporting
- Manage and lead small projects across the software development lifecycle, build project plans, communicate with stakeholders and partner with teams to deliver on project objectives
- Partner with the marketing teams to build digital standards for analytics and search for accelerated marketing execution


- Strong ability to collaborate with commercial leaders, fields sales, senior technologists, and to define business processes, analyze operational efficiencies, implement creative solutions and measure delivery results
- Clear understanding of digital best practices, integration of social media activities, digital metrics and design methods
- Establish and maintain product analytics dashboards
- Experience in following marketing competencies
- Strong knowldege of Google Analytics (or other similar tools), Google Adwords and search concepts. Strong knowledge of social platforms, Facebook Advertising, Email Marketing Campaigns, A/B Testing, and SEO / SEM.
- Excellent understanding of analytical processing including data management, forecasting, optimization, predictive modeling, and visualization. Tableau experience a plus, familiarity with statistical concepts including statistical significance testing, test duration & impact sizing, and multivariate testing. Experience handling big query data or other similar tools
- 5-6 years business analyst or relevant IT project execution role. Experience leading small -midsize projects.
- Bachelor's Degree

This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.

To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

#LI-EG2 "Business Analyst" digital