Associate Director, Global Marketing- Oncology- Multiple Myeloma

Employer
AbbVie
Location
Lake County, IL, US
Posted
Sep 24, 2018
Ref
1800017
Discipline
Science/R&D, Oncology
Required Education
Bachelors Degree
Position Type
Full time
We have a critical new position in our Global Marketing & Commercial Operations group responsible for driving the launch for one of AbbVie's late stage oncology assets, venetoclax, in Multiple Myeloma.

Key Responsibilities Include:
  • Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically supported for areas of responsibility (product/indication/channel).
  • Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
  • Creates high-impact promotional material that supports strategic objectives.
  • Lead and manage indirect teams and external partnerships to execute key marketing initiatives
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
  • Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines). Ensures that regulatory guidelines are followed.
  • Maintains a working knowledge of industry information sources
  • Uses appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
  • Effectively directs research team efforts in primary research projects.
  • Demonstrates and utilizes holistic understanding of financial planning.


Basic:
  • Significant pharmaceutical experience with specialty products (10 years), including minimum 5 years of marketing experience.
  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy
  • Bachelor's Degree

Preferred:
  • Must have positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives
  • Oncology and/or Launch Experience is highly desirable but not required
  • Must have the ability to effectively collaborate with, motivate and influence various levels/grades within the organization and outside of the organization
  • MBA and/or scientific background and/or Global experience would be a plus

Key Leadership Competencies:
  • Demonstrates strong cross functional and cross geographical influence and leading without authority capability
  • Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance
  • Learns, fast, grasps the 'essence' and can change the course quickly where indicated
  • Raises the bar and is never satisfied with the status quo
  • Creates a learning environment, open to suggestions and experimentation for improvement
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Travel:
  • 25% Travel