Associate Director,Enterprise Marketing Platforms

Lake County, IL, US
Sep 24, 2018
Required Education
Bachelors Degree
Position Type
Full time
Senior Manager, Enterprise Marketing Platforms

The Enterprise Marketing Platforms, Senior Manager is responsible for playing an integral part of the Customer Experience, Channel Excellence Marketing and Operations team. The role will provide guidance and leadership on CRM/Digital channel subject matter expertise, best practice documentation and managing cross-functional teams which enable AbbVie to deliver channel excellence and accelerate the adoption of new digital channels. This role supports multi-brand initiatives from an enterprise platform perspective and delivers strategic solutions for both healthcare professional (HCP) and patient (consumer) experiences.

Key Responsibilities Include:
  • Identify, prioritize and orchestrate strategic CRM/Digital emerging capabilities that fulfill a customer experience need for AbbVie brands. Lead Brand team awareness, pilot planning, and adoption of these new capabilities.
  • Capture learnings and best practices for Brands to utilize when considering pilots or roll-outs of new initiatives (e.g. create go-to-market "Playbooks") and socialize these learnings across franchise teams.
  • Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help AbbVie anticipate and balance organizational needs with pilots. Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas.
  • Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
  • Understand long-term integration implications and potential to scale as pilots impact existing business systems across Sales & Marketing. (e.g. Veeva systems, Digital Asset Management, Data Reporting, etc.)
  • Develop enterprise-level business requirements for implementation of key multi-channel enhancements for Sales Force CRM system (Websites, hosted data centers, Rep Triggered Email, Closed Loop Marketing).
  • Work with Customer Experience brand directors to help drive the integration of key initiatives and identify new best practices to help AbbVie gain competitive advantage in the marketplace. Collaborate to develop feasibility and pilot approach for new CRM/Digital approaches.
  • Partner with Sales Operations and IT to provide Marketing Enterprise business leadership. Provide input on the marketing technology roadmap and future best practices for the annual brand planning & strategy process.
  • Identify funding needs required and communicate through brand planning and capital planning process.

  • Bachelor's degree in Business or Marketing with seven to ten (7-10) years of CRM/Digital experience, including Operations and process development.
  • Experience in identifying the business need for and developing a launch plan for new capabilities within an organization.
  • Extensive project management skills and strong follow-through demonstrated across the project lifecycle.
  • Proven track record of ability to influence and communicate clearly to stakeholders across all levels and various functions within an organization
  • Strong experience with enterprise CRM platforms in an operational/executional capacity.
  • Must have experience with Digital 1:1/CRM vehicles (email, addressable media, dynamic web), data capture techniques, application of legal/privacy terms & conditions.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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