Associate Director, Marketing - Oncology GPO

Employer
AbbVie
Location
Lake County, IL, US
Posted
Sep 22, 2018
Ref
1806872
Required Education
Bachelors Degree
Position Type
Full time
AbbVie has a strong specialty product portfolio that serves patients in the areas of Immunology, HCV, Oncology, with new specialty medications in development. A cross-therapeutic team within the Market Access organization specializes in working with channel partners to provide access, services and resources to ensure optimal patient care.

The Oncology GPO Marketer will work closely with AbbVie's National GPO Account Executives and Oncology Brand Marketing colleagues to implement and enhance brand programs and contracting initiatives. The individual will foster teamwork across multiple stakeholders by collaborating with the Integrated Brand Team - informing investment decisions and making recommendations supported with financial analyses. The role will primarily support the Oncology franchise, with opportunities to support other therapeutic areas, as needs and abilities dictate.

Key Job Responsibilities:
  • Channel Planning and Implementation - effectively develops and communicates the Oncology GPO vision, strategy and tactics
  • Contract Management - develops, executes and evaluates GPO contracts to ensure they are aligned and advance the capabilities of the brand
  • Drive for Results - provides clear, concise communication to gain buy in from stakeholders to deliver impactful initiatives on time and on budget
  • Cross-functional Collaboration - fosters strong working relationships with the Brand Marketing, Trade Marketing, Legal, Regulatory and Marketing Analytics teams as well as external collaboration partners
  • Marketing Materials - identify and develop high-impact promotional materials that support patient needs and strategic brand objectives
  • Compliance - Ensures that regulatory and legal restrictions and guidance is followed
  • Industry Expertise - Up to date on current industry trends and anticipates future changes
  • Department Operations - Support the P&L responsibilities for projects related to sales and promotional budgets
  • Budget Support - Secure budget from Brand Team, effectively manage budget for programs by completing projects on time and on budget


Basic:
  • 10 years of Pharmaceutical Marketing experience, including 5 years of experience in GPO program management/marketing
  • Experience with Market Access and contract negotiation
  • Ability to develop and manage projects cross-functionally
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210/211, cGMP)
  • Familiarity with multiple therapeutic areas
  • Knowledge of marketing concepts within strategic planning process and understanding of market research principles to draw valid conclusions and inform recommendations
  • Bachelor's Degree

Preferred:
  • Knowledge of and/or relationships with Group Purchasing Organizations - specifically Oncology
  • Experience in marketing and program management with specialty pharmacy and specialty distribution channel
  • Advanced degree



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