Associate Director, Marketing Analytics

Lake County, IL, US
Sep 20, 2018
Required Education
Bachelors Degree
Position Type
Full time
To provide analytic leadership and integrate marketing and sales information to:

• Strengthen the brand team understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician, patient, managed care, competitive and economic factors

• Inform the annual financial forecasting and brand planning processes - through the application of predictive models that evaluate sales contribution due to promotion

• Develop fact-based promotional investment strategies that increase the return on promotional investments

• Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication

Key Responsibilities:

• Conduct sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership and sales representatives.

• Guide development of marketing investment strategy to increase the effectiveness and/or efficiency of promotional activities - and influence deployment of strategy through local optimization recommendations. Complete timely evaluation of program impact and response.

• Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue

• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)

• Lead the analytic team to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics.

• Effectively communicate results of complex analytical models and influence action to improve brand performance

• Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics. Directs team and vendors in the delivery of key analyses and data products (SHA/WKH, IMS, Nielsen, etc.)


• Bachelor's Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis.

• This position requires 5-10 years' experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies. It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.

• Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, Design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.

• This position requires an intimate knowledge of the marketing, sales, and logistics planning processes, advanced quantitative expertise, systems understanding, and the ability to develop and use specialized analytic techniques within a business setting.

• Command of the following software programs (PowerPoint, Excel, Access). Experience with SAS/SPSS preferred. Demonstrated project management skills.


• Master's Degree preferred.

Key AbbVie Competencies:

• Strong communication, presentation and inter-personal skills

• Experience working with and managing multiple external agencies including advertising, media, digital, database agencies and internal partners.

• Strong planning and organization skills. Understanding of the basic principles of brand management, including brand positioning, personality & overall campaign development

Equal Opportunity Employer Minorities/Women/Veterans/Disabled