North American Head, Integrated Business Insights

Cambridge, MA, United States
Sep 19, 2018
Required Education
Bachelors Degree
Position Type
Full time
North American Head, Integrated Business Insights

Ipsen Biopharmaceuticals Inc.

Job Description:

Position Summary

The NA Head of Integrated Business Insights manages projects at the interface between business analytics and the franchise/brand teams for Ipsen's North American commercial business (including oncology, endocrinology and neurology). Reporting directly to the Vice President of NA Business Operations, the person in this role is accountable for identifying, prioritizing, executing, and presenting the analyses and insights needed to make strategic decisions that drive brand performance and contribute to the overall success of the commercial business.

The Head of Integrated Insights must have in-depth experience with a variety of measurement and research methods, strategic planning, project management, data evaluation, market research, and customer insight generation. In addition, the person in this role interacts directly with the heads of the business units, supports the brand planning process, and acts as a key internal consultant to assigned commercial teams for developing brand strategy.

As a senior member of the commercial business, this role will partner with other commercial leaders in the organization to drive innovation and forward-thinking strategies centered on patients and customer-focused solutions.

Essential Functions

Responsibilities will include, but are not limited to, the following:

  • Steer the internal allocation of analytic, IT, and operational resources to provide maximum value to North American Business through the generation of strategic insights
  • Ensure integrated efforts through cross-functional brand teams that are aligned with the Global organization.
  • Transform the Commercial Operations organization, with a focus on driving insights, performance and accuracy.
  • Define and manage scope of work and budget for all franchise/brand insights and analytics needs and requirements
  • Develop and maintain excellent internal cross-functional relationships with relevant stakeholders to ensure alignment with corporate and functional goals
  • Drive business need identification, qualification, and resolution while leveraging business analytics and other data-driven resources, for example: regular reporting, advanced analytics, primary and secondary market research, customer intelligence, competitive intelligence, ROI analytics and analysis of the impact of all marketing expenditures, and field force execution
  • Deliver effective presentations of findings and recommendations to multiple levels of leadership, creating visual displays of quantitative information
  • Collaborate with and influence internal stakeholders to process and prioritize new insights and analytics requests, provide feedback on vendor performance, and review data quality assurance policies and procedures
  • Collect the forecasting inputs, elaborate on forecasting assumptions, and facilitate the forecasting process in collaboration with the Business Analytics Forecasting team
  • Participate as a key thought leader of the business planning team by challenging assumptions and identifying key risks and opportunities
  • Recruit, retain, and develop team members of the highest caliber for integrated insights
  • Comply with all laws, regulations, and policies that govern the conduct of Ipsen U.S. staff


  • Bachelor's degree required
  • Master's degree in business administration or related field preferred

  • 15+ years of pharmaceuticals and life sciences experience preferred
  • 12+ years of experience within digital marketing preferred; agency experience is a plus
  • 10+ years of direct team leadership experience preferred, with the influence to manage a cross-functional team of individuals with diverse skill sets and backgrounds

Core Competencies (Specific knowledge, skills and abilities that enable an individual to effectively perform the job)
  • Thorough understanding of the commercial aspects of oncology, endocrinology and neurology, including brand management, sales planning and execution, market access, and regulatory environments
  • Ability to transition easily from technical research to practical business considerations
  • Ability to anticipate internal and external business challenges and recommend process, product, or service improvements
  • High degree of creativity and innovation in developing new approaches, processes, and methodologies
  • Clear understanding of the changing healthcare marketplace
  • Ability to effectively perform all functions in adherence with legal, compliance, and regulatory guidelines in the pharmaceutical industry
  • Ability to contribute to the development of functional strategy to assist business areas in defining their information strategy
  • Significant experience in leading project teams to achieve milestones and objectives
  • Advanced oral and written communication, interpersonal, public relations, facilitation, management, decision making, collaboration, and organizational skills
  • Ability to advise senior-level executives and coach teammates on applying listening, problem definition, problem solving, hypothesis generation, data analysis, insights generation, insight application, and presentation skills

The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.

Ipsen Biopharmaceuticals, Inc. is an equal opportunity employer. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, sexual identity, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable federal, state or local law.

Ipsen Biopharmaceuticals, Inc. conducts background screening, reference checks, and drug testing as part of its pre-employment screening process. This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned.

All Employees are expected to adhere to all company policies and act as a role model for company values.

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.