Manager, HCP Marketing

Location
Redwood City, CA, United States
Posted
Sep 12, 2018
Ref
1-137
Hotbed
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time

The Manager of HCP Marketing will report to the Head of U.S. Marketing and support a strong portfolio of travel and specialty vaccines. This position leads the healthcare professional marketing efforts to achieve the short and long term objectives for the brand(s) and corporate position. This is accomplished through the development and execution of marketing plans and owning the strategic direction of the brands. This position will be involved with all aspects of healthcare professional marketing including tactical execution.

Responsibilities

  • Oversee the HCP marketing of two travel vaccines: Vaxchora ® and Vivotif ®
  • Drive the development and execution of marketing plans that will enable the brands to exceed its volume targets, share targets, revenue targets and overall business objectives
  • Ensure complete and timely implementation of all aspects of the of the tactical marketing plan by utilizing excellent knowledge of health care marketing fundamentals
  • Lead the development of market research projects by identifying information gaps, building recommendations, and executing plans to fill the information voids
  • Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Develop superior customer-focused and innovative initiatives to maximize product sales
  • Identify trends, opportunities, and threats in the U.S. market for Vaxchora ® and Vivotif ® and propose appropriate measures
  • Analyzes the business and competitive environment on a continual basis, using strong data and sound judgment to make recommendations to better meet short and long-term business goals
  • Builds effective working relationships with key internal partners (sales, medical, regulatory and legal) as it relates to key brand initiatives
  • Understands and adheres to all internal and external compliance policies that govern promotional activities


Qualification Requirements

 

  • BA/BS with 5-7 years of work experience in similar role/function - relevant healthcare marketing experience (pharmaceutical and/or vaccines) and pharmaceutical sales experience
  • Product launch experience is a plus
  • Strategic thinking capabilities with understanding of fundamentals of brand management
  • Professional promotional marketing capabilities
  • Familiarity with hospitals, clinics, physicians, educational institutions or health departments as customers is a plus
  • Skilled in project management with the ability to work across functions and teams
  • Demonstrated critical thinking skills - ability to access or analyze a situation and derive optimal path for action
  • Excellent presentation and communication skills
  • Demonstrated analytical, collaborative and consultative abilities
  • Being a self-starter with the ability to multitask and being comfortable with interaction across the organization is critical
  • Proficiency in Microsoft Office products
  • Occasional travel (up to 25%)