Brand Technology Lead I, HCV
The Brand Technology Lead, HCV is the technology account executive, business relationship manager, and portfolio manager for an integrated brand team. An integrated brand team consists of business functions like Sales, Marketing, Managed Health Care, Medical Affairs, Finance, Marketing Analytics, HEOR, and others that are all organized around a common set of goals and strategies for a particular set of products.
The Brand Technology Lead is responsible to proactively understand Brand strategies, educate Brand teams on existing technology capabilities, and influence/develop capabilities roadmaps. He/she will stay on top of technology trends and perform the required technical research and due diligence when necessary to recommend the use of new technology capabilities; balancing opportunities for innovation, business benefits, existing IT standards, and IT roadmaps.
This position is responsible for planning and overseeing a portfolio of technology projects from ideation to completion; including securing cross-functional alignment on project scope, benefits, cost, and timeline. He/she is expected to work effectively across various IT shared services teams, external Marketing Agencies, and other Commercial business stakeholders.
The Brand Technology Lead will report directly to the Sr. Brand Technology Leader.
- Proactively understand the business strategies and the technology needs of the assigned Brand.
- Identify current and emerging business needs and evaluates technology solutions to balance short term and long term objectives.
- Understand both data and technology capabilities already in use across AbbVie and recommend appropriate application for the assigned Brand.
- Lead the creation of Brand specific data and technology roadmaps to support the strategic needs of the Brand. Ensure alignment between evolving business needs and corporate technology strategies.
- Manage a portfolio of projects for the Brand; providing visibility to business and technology leadership on the status, benefits, costs, and risks of new requests and in-process projects.
- Develop comprehensive project estimates and timelines by soliciting input and collecting feedback from all impacted stakeholders.
- Work across IT and business functions to negotiate and secure the availability of resources to meet the demands of the Brand.
- Supervise a matrix team of Project Managers, Architects, Business Systems Analysts, and Programmers to deliver technology projects for the assigned Brand.
- Ensure that systems are architected in a way that results in technology synergies and simplified integration to help manage multi-vendor relationships and Home Office Data Integrations.
- Effectively work with business functions like Sales, Marketing, Customer Experience, Managed Health Care, Medical Affairs, Finance, Marketing Analytics, and HEOR to drive for results.
- Act with urgency and passion. Help others be successful.
- Responsible for compliance with applicable AbbVie Policies and procedures.
- Work with minimal oversight; deliverables and relationships are monitored through periodic reviews.
- Bachelor's Degree or an equivalent combination of education and work experience.
- Minimum of 7 to 10 years of work experience including business analysis, project management, portfolio management, and strategic planning.
- Exceptional communication and interpersonal skills, with proven ability to building trust, listen, and ask effective questions.
- Innovative thinking and the ability to leverage past experience to be successful in an entrepreneurial environment.
- Interest in technology trends and application of technology to improve end user's experience.
- Proven track record of effective project leadership and positive results.
- Ability to self-manage time and priorities.
- Working knowledge of IT pricing and contracting practices.
- Strong analysis and analytical skills.
- Financial acumen.
- B2B and B2C marketing experience including digital marketing and familiarity with social media.
- Understands the pharmaceutical market including role of providers, patients, payers, distributors and policy makers
- Masters in Information Systems, MBA, or Biomedical / Health Informatics
- Healthcare and / or Biopharmaceutical experience
- Project Management Professional (PMP) Certification
- Digital Marketing experience
- Strong Data Management and Data Modeling experience
- Patient Services and Patient Care Models experience