Associate Director, Onivyde Marketing

Location
Cambridge, MA, United States
Posted
Aug 20, 2018
Ref
R-00532
Hotbed
Genetown
Required Education
Bachelors Degree
Position Type
Full time
Title:
Associate Director, Onivyde Marketing

Company:
Ipsen Biopharmaceuticals Inc.

Job Description:

Position Summary

This position will act as a "Product Champion" for Onivyde, supporting the goals as set by the Vice President for Marketing - Onivyde. The incumbent is the primary point of contact for Onivyde peer to peer initiatives and conferences, from inception to final execution. S/he provides leadership to internal and external stakeholders as the driving force in the process of developing, creating and executing high priority commercial initiatives related to the product. The Asst. Director works with creative agencies, the Promotional Review Committee, and other partners.

The candidate will possess analytical acumen, with the ability to synthesize and communicate various data and research outputs to formulate marketing recommendations and inform business strategy.

The Asst. Director will play a lead role across functions (including US sales, sales training, Business Analytics, Value and Access) providing clear guidance on what is needed to be successful.

Essential Functions
  • Support all annual commercial objectives associated with Onivyde. This includes sales, margin targets, and other key performance indicators.
  • Under the direction of the Vice President, participate in the development of marketing plans, strategies and tactics.
  • Facilitate cross functional goals including sales, med affairs, managed care, reimbursement, supply chain, to meet overall brand objectives. Utilize business analytics as appropriate to make decisions to meet overall brand objectives.
  • Anticipate when functional course correction is required and adjust with a sense of urgency.
  • Develop marketing plans to support brand goals (in person and non-personal peer to peer programs)
  • Lead the development of promotional peer to peer concepts focused on primary target audience of prescribing clinicians and supporting health care professional while maintaining an appropriate level of support for pancreatic cancer patients
  • Work closely with appropriate internal and external resources (vendors) to develop and execute appropriate market insights that identify/confirm key business needs.
  • Create and implement messaging and materials that support the brand strategy
  • Support the development and execution of highly effective sales direction and training
  • Ensure measurement marketing program efficacy metrics and ROI
  • Work closely with Medical, MSL's, meeting planning and sales to develop and execute a coordinated, cross-functional plan for achieving company objectives at medical conferences.
  • Work closely with vendors to conceptualize, develop, and execute promotional materials and programs.


Qualifications

Education
  • Bachelors degree from accredited college or university, MBA preferred.

Experience
  • Minimum 7 years' experience in progressively more responsible areas of Pharmaceutical marketing.
  • Minimum 2 years' Pharmaceutical experience in medical, strategy, and/or manufacturing.
  • Oncology or specialty pharmaceutical market experience required; global commercial experience or Specialty Pharmaceutical Sales experience a plus.
  • Demonstrated thorough working knowledge of buy and bill categories


Core Competencies (Specific knowledge, skills and abilities that enable an individual to effectively perform the job)
  • Demonstrated ability to work independently.
  • Proven ability to direct partner agencies
  • Demonstrated ability to work collaboratively within and across teams.
  • Proven ability to provide leadership to achieve key milestones and business objectives working with peers and colleagues with and without direct authority.
  • Proven ability to successfully manage multiple projects and to set and meet deadlines.
  • Excellent written and verbal English communications skills including ability to communicate with all levels of the organization; excellent presentation skills to diverse groups of people.
  • Strong skills in MSOffice (excel, word, power point, Outlook)
  • Ability to travel by automobile and mass transportation; some weekends may be required


The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.

Ipsen Biopharmaceuticals, Inc. is an equal opportunity employer. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, sexual identity, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable federal, state or local law.

Ipsen Biopharmaceuticals, Inc. conducts background screening, reference checks, and drug testing as part of its pre-employment screening process. This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned.

All Employees are expected to adhere to all company policies and act as a role model for company values.

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.