Director, Value And Access Marketing

Cambridge, MA, United States
Aug 20, 2018
Marketing, Market Access
Required Education
Bachelors Degree
Position Type
Full time
Director, Value And Access Marketing

Ipsen Biopharmaceuticals Inc.

Job Description:

Position Summary

The Director, Value & Access (V&A) Marketing understands the marketing needs of every V&A segment and produces marketing pieces for V&A and for the Sales teams to support V&A and the Sales teams relative to V&A initiatives. The Director, V&A Marketing collaborates and coordinates between Value & Access, Health Economics & Outcomes Research Team, and all Brand Marketing Teams to reduce duplication of efforts and to produce marketing resources in a streamlined manner consistent with brand strategy.

In partnership with Value and Access Leadership Team, this position is responsible for leading the development of strategies, tactics, and communications that drive awareness of Ipsen with physicians and patients for the five brands (Onivyde, Somatuline Depot (2), Dysport and Increlex), including all needs related to future product and new indication launches. The position will be accountable for developing, refining and executing innovative, integrated programs across various channels at the time of launches and beyond to drive sustained brand growth.

Key components of this role will include:
  • Lead the creation and management of branded and unbranded electronic & print resources for Value & Access stakeholders
  • Deploy non-personal tactics that support key branded and unbranded messages across V&A stakeholders
  • Communicate V&A Marketing plan and resources to key internal stakeholders
  • Manage various supporting strategy & advertising agencies
  • Manage V&A Marketing budget
  • Create V&A-related direct to consumer/patient materials

  • Support branded and unbranded competitive strategy across all therapeutic areas
  • Lead & execute annual business planning and strategic marketing brand plans, and message refinement/development and

This position reports to the Senior Director, Value & Access Marketing and Account Management and will require collaboration with marketing and multiple agencies to ensure strategies and tactics are well integrated across the brand campaign and meet brand priorities.

Essential Functions


Responsibilities will include, but are not limited to, the following:
  • Partner with V&A Leadership to determine marketing resource needs for all V&A groups (Corporate Accounts, National Accounts, Strategic Accounts, Federal Accounts, Trade, Field Reimbursement, Patient Services, Pricing & Contracting) for each current product and new product launch
  • Collaborate with Marketing Brand Units and Sales Leadership to determine marketing resources needs from V&A
  • Design, with V&A Groups and considering Brand priorities, the strategic priorities for V&A pieces (different pieces for V&A use and for field sales use) for each brand
  • Represent the V&A Team on Brand Planning with all Brand Units
  • Work with Marketing and Marketing vendors to review and create pieces aligned with the strategy and to streamline currently used V&A Tools
  • Sheppard resources through the Promotional Review Committee (PRC) process
  • Coordinate production of the pieces and the My Ipsen (ipad application) roll out


  • Bachelor's degree required

  • 7-10 years Marketing experience with a focus on Value & Access (Market Access) marketing required
  • Value & Access Account Management experience preferred
  • Overall minimum experience in Value & Access Account Management and/or Marketing experience with a focus on Market Access marketing is 7 years.
  • Overall experience in Pharma/Biotech is expected to be 12-15 years

Core Competencies (Specific knowledge, skills and abilities that enable an individual to effectively perform the job)

  • Previous experience working with agencies on creation of materials
  • Strong understanding the US healthcare landscape
  • Working knowledge of US payers (Medicare, Medicaid, Private Payers)
  • Previous marketing experience in supporting at least one product launch required, preferably specialty product launch
  • Buy and Bill experience and Oncology Experience is preferred
  • Experience working through the Promotional Review Committee process is preferred
  • Experience working across brands and account teams as well as experience working with compliance and legal is preferred
  • Project management experience, including resource allocation and fiscal management
  • Strong team player with ability to engage colleagues from a wide range of functional areas to improve business performance
  • Demonstrated ability to collaborate with advertising and other agencies to produce high impact communications
  • Self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and bring ambiguity into action
  • Solid business acumen with excellent verbal and written communication skills for a wide variety of audiences, including field colleagues and senior management
  • Management responsibility of broad operational plans and budgets, with and without direct authority
  • Strong ability to manage, motivate and lead others
  • Strong creative skills to uncover solutions to problems or maximize business opportunities
  • Strategic Thinking
  • Strong leadership and influence skills
  • Responsible, flexible and accountable with a proactive approach and ability to work to deadlines
  • Strong ability to motivate and lead others without direct authority
  • Strong creative skills
  • Excellent communication skills
  • Strong project management skills - setting and executing against deadlines and delivering on commitments
  • Excellent collaboration skills
  • Willingness to travel, which will include regional and national travel (POAs, National Sales Meetings etc.).

The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.

Ipsen Biopharmaceuticals, Inc. is an equal opportunity employer. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, sexual identity, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable federal, state or local law.

Ipsen Biopharmaceuticals, Inc. conducts background screening, reference checks, and drug testing as part of its pre-employment screening process. This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned.

All Employees are expected to adhere to all company policies and act as a role model for company values.

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.