Area Marketing Manager, Dermatology - West Region

Los Angeles, CA, US
Aug 03, 2018
Required Education
Position Type
Full time
Conceptualizes and implements lifecycle management strategy for brand. Ensures optimization of brand P&L. Provides input for business development/alliance projects. Aligns thought leader (TL) interactions with dermatology strategic objectives.

Key Responsibilities Include:
  • Develops, implements, and maintains accountability for interactions and feedback with key regional opinion leaders across the US.
  • Must be able to interact effectively with national and regional key opinion leaders and be able to confidently represent AbbVie's interest while searching for solutions that ultimately improve patient care.
  • Must identify emerging TL, both physicians and mid-levels, to expand the AbbVie footprint in the dermatology space.
  • Must work effectively with professional and patient societies, including American Academy of Dermatology (AAD) and National Psoriasis Foundation (NPF), as well as develop new relationships with local/regional advocacy organizations.
  • Responsible for specific geographical areas of the country, understanding market drivers, competitive landscape, and provider dynamics. Translates local area business needs into local strategies while informing national marketing plan.
  • Works to develop strategic and tactical plans individualized for TLs and ensures consistent tactical execution throughout the year to drive key business initiatives as measured by key performance indicators.
  • Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
  • Manages ad boards, speaker programs, meetings, and medical education projects within assigned budget.
  • Continually evaluates and applies knowledge of the effectiveness and efficiency of key tactics.
  • Effectively manages projects to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines are followed.
  • Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research).
  • Uses appropriate data sources to evaluate effectiveness of promotional tactics and develop business strategy.
  • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information.
  • Responsible for obtaining optimal frequency to targeted TLs.

  • Bachelor's Degree in Science, Marketing, or related field.
  • 5+ years of sales/marketing or relevant experience.
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210/211, cGMP) specifically, significant health care experience. Understanding of attributes of other functional areas and impact of relevant decisions.
  • Experience with Healthcare Provider (HCP) related activities.

Key competencies include:
  • Excellent project management and communication capabilities, strong analytical and strategic thinking skills, strong collaboration and team orientation.
  • Experience developing and implementing a conceptual framework and taking tactics from concept through execution.
  • Experience accomplishing results through others and influencing others.
  • Experience negotiating and strong-interpersonal communication skills.
  • Understanding of sales organization.
  • Knowledge of market trends and competitive practices.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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