Vice President of Marketing

Location
Urbandale, Iowa
Posted
Jun 11, 2018
Hotbed
BioMidwest
Required Education
Bachelors Degree
Position Type
Full time

At BioSpace, our team operates with a fun, entrepreneurial style that combines our passion & high-energy with an aggressive growth vision. We’re currently looking for a passionate individual to join our executive team as VP of Marketing. The ideal candidate is a strategic, creative, and hands-on marketing leader, with the agility needed to flourish in a fast-paced organization.

In this position you will:

  • Develop marketing and communications plans to support our organizational and strategic objectives
  • Conceptualize, implement and monitor strategic and tactical plans that position the company products to gain market share and meet revenue targets
  • Oversee and execute a digital and social media strategy to gain mind-share, grow our community, and increase user engagement
  • Collaborate with sales team to understand customers’ needs and deliver marketing collateral that resonates with our different market segments
  • Define an overall go-to-market and product marketing strategy
  • Provide leadership and support for the development and implementation of products
  • Develop and execute multi-channel marketing, positioning and communication strategies
  • Collaborate with Editorial team on a B2B content development strategy
  • Instill a data-driven culture in making marketing decisions to maximize ROI
  • Ensure timely and effective execution of all marketing programs
  • Serve as a key and active member of the senior leadership team, reporting directly to the CEO
  • Grow and manage a marketing team that has the ability to execute marketing initiatives
  • Evaluate site analytics and develop monthly insights reports
  • Monitor the competitive landscape and conduct research as necessary for audience insights, awareness and satisfaction

Position requirements:

  • 10+ years marketing experience, with emphasis on digital and multichannel strategy and execution (agency experience a plus)
  • 5+ years marketing/product leadership experience
  • Bachelor’s degree in business, marketing, or related field (MBA a plus)
  • Superb written and oral communication skills
  • Experience in strategic planning and translating strategic plans into strong tactical execution
  • A deep understanding of digital marketing strategies
  • Ability to multi-task and thrive in a fast-paced environment
  • Ability to establish and maintain strong working relationships with senior leaders and staff

Equal Opportunity Employer M/F/D/V

Reference, Background, and Credit Checks Required.

Qualified candidates should send cover letter and resume to:

BioSpace Human Resources
Fax: 515-313-2321
hiring@biospace.com