Bristol-Myers Squibb Company

Senior Product Manager, Payer Marketing- Oncology Solid Tumors (Melanoma and Glioblastoma)

Princeton, NJ, US
May 12, 2018
Required Education
Bachelors Degree
Position Type
Full time
This position is responsible for the implementation of payer tactics that deliver on the Oncology Solid Tumor strategies as defined by the Director of Payer Marketing, Oncology . S/he implements and monitors metrics for these tactics to be completed in partnership with appropriate matrix colleagues (e.g., VAP, Market Research, PReP team and Analytics), and plays a key role in project management of Oncology Solid Tumors. This position reports into the Director Payer Marketing, Oncology and is based in Princeton Pike facility in Lawrenceville, NJ

Key responsibilities

Primary point responsibilities for melanoma and glioblastoma tumor access strategy and execution, including new assets (LAG-3 or relatlimab and IDO).

Development of promotional tools with focus on the payer value proposition and other tools to ensure open and unrestricted access to our I-O brands

Collaborate with Learning and Access and lead tactical execution of Value, Access and Payment POAs

Participate in Field Input Team (FIT) team meetings and collaborate with Market Research to ensure access plans are grounded customer insights

Provide communications to Value, Access and Payment field-based teams as required based on market, product or other events or execution of key tools, including broadcast and teleconferences

Develop internal working partnerships with World Wide Access, Outcome Research, Pricing and Reimbursement, Advocacy / Policy, and Legal to drive critical decision and ensure proper execution

Establish relationships with BMS field organization and external leaders to identify healthcare industry trends and insights to inform prioritization of resources. Translate customer learnings into actionable recommendations for business growth.

Lead payer/access planning process for assigned tumors and VAP issues/opportunities


BA/BS degree or equivalent

3-5 years of relevant marketing/brand management experience

Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships

Ability to work across boundaries and partner with various stakeholders to make an impact

Experience and knowledge of promotional regulatory processes

Additional competencies include strategic planning, marketing analytics, Oncology knowledge, and customer/competitive insights

Strong analytical skills and ability to think strategically

Strong business acumen including a understanding of how various customer perceive value

Demonstrated ability to drive execution of key initiatives and meet all deadlines

Proven initiative and ability to work independently is required

Additional competencies include functional/technical marketing fundamentals, business acumen and market access knowledge, strategic planning and thinking, execution excellence and customer focus

Preferred Qualifications

MBA degree preferred

Strong written and verbal communication skills

Experience in translating insights and strategies into effective marketing tactics

Experience working with multi-functional teams to accomplish specified goals

Exceptional aptitude for learning quickly and ability to communicate technical concepts to range of stakeholders

Must have strong ability to prioritize and work effectively in a fast-paced, dynamic environment

Track record of highly ethical and compliant behavior