Associate Brand Manager, Services

Indianola, PA, United States
May 05, 2018
Required Education
Bachelors Degree
Position Type
Full time
Your tasks and responsibilities

The primary responsibilities of this role, Associate Brand Manager, Services (Radiology), are to:

  • Generate and apply Customer Insights by conducting market analysis to understand the services customers will pay for and translate these into premium offerings and lead the development and execution of marketing plans to execute and achieve volume targets, share targets and overall business objectives;
  • Think innovatively by applying significant knowledge of innovation practices to generate insightful ideas to develop new products/offerings and innovation across the marketing mix;
  • Set the strategy by utilizing a working knowledge of strategy to determine the scope of the market, conduct portfolio mapping, and choose the path to brand growth;
  • Target customer segments by employing significant knowledge of customer segmentation to build and understand customer segments and apply that segmentation in marketing approaches;
  • Build brands by applying a significant knowledge of brand building to determine brand positioning and manage brand architecture and brand equity;
  • Create compelling customer communications by utilizing a significant knowledge of customer communications to create insight driven communications programs and manage agency relationships;
  • Activate the marketing plan by using significant knowledge of activation to determine the desired growth behavior and manage integrated marketing planning, including assessing and recommending approach for selling the premium services;
  • Conduct commercial analysis by applying significant knowledge of commercial analysis to adapt to emerging trends, apply best practices, and strengthen efficiency and ROI (return on investment), including evaluating contract renewal performance and optimizing the process to increase renewal revenue.

Who you are

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

  • Bachelor's degree;
  • Two or more years of brand marketing / product/brand management experience;
  • Prior experience defining and launching Services business models/offerings
  • Significant knowledge of all principal areas of marketing, particularly marketing planning/evaluation, finance, the role of field selling and advertising/sales promotional activities;
  • A minimum of two years of experience in the following:
    • Market Strategy & Segmentation;
    • Customer Insight;
    • Brand Activation;
    • Brand Messaging/Communication;
    • Active Market Learning;
    • Financial & Analytical Acumen;
    • Situation Analysis & Decision Making.
  • Articulate Communication - High degree of verbal and written competence, organization skills, project management and proficiency in Excel, PowerPoint.

Preferred Qualifications:

  • M.B.A.;
  • Prior experience marketing software to healthcare providers;
  • Two years of Resource Management experience.

Travel requirements:

  • Up to 20% of time to confer with customers, sales representatives and other managers in the industry regarding marketing programs, new products, competition and needs of the marketplace.

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Country: United States
Location: PA-Indianola