Senior Manager, Consumer Marketing

Location
Sleepy Hollow, New York
Posted
Apr 25, 2018
Ref
13006BR
Required Education
Bachelors Degree
Position Type
Full time
Position Summary

Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron commercializes medicines for eye diseases, high LDL-cholesterol, atopic dermatitis and a rare inflammatory condition and has product candidates in development in other areas of high unmet medical need, including rheumatoid arthritis, asthma, pain, cancer and infectious diseases.

Responsibilities:
Senior Manager, Global &US Consumer Marketing, Kevzara:
Main area of responsibility will be to evolve and implement a comprehensive Consumer Marketing platform in rheumatoid arthritis (RA) that will drive patient demand for Kevzara in a very aggressive market.
Other responsibilities will include:
• Creating an annual Consumer brand plan (in conjunction with Alliance counterparts)
• Develop and Implement a plan for optimal channel distribution for communication with RA patients.
• Working closely with our co-commercialization partner, to ensure alignment of Consumer strategy and tactics across the alliance.
This person will report into the Director, Kevzara Consumer and Global Marketing. It will be primarily focused on the US market but will also support Global initiatives as directed by Marketing Director.
Requirements:
- Demonstrated competency in leading a Consumer marketing effort both internally & externally.
- The ability to develop strategy based on market insights, not market research observations.
- Develop and execute optimal patient support based on potentially differing RA patient journeys.
- The ability to create and implement an RA patient RM stream.
- A demonstrated competency in Media planning to ensure proper mix and optimization (media includes digital, mobile and endemic and General awareness print.).
- Build and drive the optimal plan for SEO/SEM to increase the brand's awareness and relevance to the right audiences.
- Implement health literacy principles to improve overall Consumer communications platform.
- Ensure HCP and Consumer strategies are complimentary.
-Assess and be the commercial lead on patient advocacy efforts in RA, if merited, in conjunction with Advocacy Team.
-Ability to partner and lead cross functional and cross alliance meetings and projects.

Required Skills and Abilities:
Demonstrated Consumer marketing competencies in the pharmaceutical/biotech areas.
Demonstrated leadership ability and ability to work with an Alliance partner is strongly preferred.
Strong interpersonal & presentation skills required.
Ability to deal with all levels of the organization.
Must be willing to travel 25-30% (including weekend travel as needed).

Education and Experience:
Bachelor's Degree, MBA preferred
Demonstrated experience in marketing of biologics preferred
The ideal SPM candidate must have a minimum 8-10+ years of progressive marketing experience, including at least 3 years in the Consumer space in pharmaceutical marketing.
Pharmaceutical Sales and/or Sales Management a plus.

This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.

To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

Requisition Number: 13006BR