Associate Director, Global Marketing - Oncology

Employer
AbbVie
Location
Lake County, Illinois, USA
Posted
Mar 23, 2018
Ref
1708745
Discipline
Science/R&D, Oncology
Required Education
Bachelors Degree
Position Type
Full time
We have a critical new position in our Global Marketing & Commercial Operations group responsible for driving the launch for AbbVie's late stage oncology asset, ABT-414 or depatuxizumab mafodotin (Depatux-M), being developed by AbbVie for the treatment of Glioblastoma (GBM), a deadly and devastating primary cancer of the brain. Key Responsibilities Include:
  • Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically supported for areas of responsibility (product/indication/channel).
  • Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
  • Creates high-impact promotional material that supports strategic objectives.
  • Leads and manages indirect teams and external partnerships to execute key marketing initiatives.
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
  • Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines).
  • Ensures that regulatory guidelines are followed.
  • Maintains a working knowledge of industry information sources.
  • Develops a thorough understanding and knowledge of the product, disease state, overall oncology business and challenges.
  • Effectively directs market research team efforts in primary market research projects.
  • Demonstrates and utilizes holistic understanding of financial planning.
Qualifications: Basic:
  • Oncology expertise with 5+ years of experience including launch experience.
  • Significant pharmaceutical industry experience with specialty products (10 years), including minimum 5 years of marketing experience including global.
  • Oncology expertise with 5+ years of current oncology experience.
  • Prior marketing launch experience.
  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and application to marketing strategy.
  • Bachelor's Degree.
Preferred:
  • Must demonstrate strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.
  • Must have the ability to effectively communicate and collaborate with, motivate and influence various levels/grades within the organization and outside of the organization.
  • MBA and/or a scientific background.
Key Leadership Competencies:
  • Demonstrates strong cross functional and cross geographical influence and leading without authority capability.
  • Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance.
  • Learns and adapts quickly, grasping concepts and changing course quickly where indicated.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment, open to suggestions and experimentation for improvement.
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality.

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