Senior Marketing Manager, Metabolics/Consumer

Employer
AbbVie
Location
Lake County, Illinois, USA
Posted
Mar 13, 2018
Ref
1800151
Required Education
Bachelors Degree
Position Type
Full time
The Synthroid Marketing team is looking for an energetic, strategically focused individual to join our team as a Senior Marketing Manager responsible for the Professional Marketing and Promotion.

The Senior Marketing Manager will report to the Marketing Director and will be based in our ABV-1 office.

Key Responsibilities Include:

  • Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically supported for areas of responsibility.
  • Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
  • Creates high-impact promotional material that supports strategic objectives.
  • Lead and manage indirect teams and external partnerships to execute key marketing initiatives
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
  • Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines). Ensures that regulatory guidelines are followed.
  • Uses appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
  • Effectively directs research team efforts in market research projects.
  • Qualifications

    Basic:

    • Significant pharmaceutical experience, including minimum 5 years of marketing experience.
    • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy
    • Must have positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives
    • Bachelor's Degree
    Preferred:

    • Professional Marketing Experience is highly desirable but not required
    • Must have the ability to effectively collaborate with, motivate and influence various levels/grades within the organization and outside of the organization
    • MBA and/or scientific background and/or mature product experience would be a plus
    Key Leadership Competencies:

    • Demonstrates strong cross functional and influence and leading without authority capability
    • Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance
    • Learns, fast, grasps the 'essence' and can change the course quickly where indicated
    • Raises the bar and is never satisfied with the status quo
    • Creates a learning environment, open to suggestions and experimentation for improvement
    • Embraces the ideas of others, nurtures innovation and manages innovation to reality
    Equal Opportunity Employer Minorities/Women/Veterans/Disabled