Marketing Manager - Oncology

Employer
AbbVie
Location
Lake County, Illinois, USA
Posted
Mar 08, 2018
Ref
1801780
Required Education
Bachelors Degree
Position Type
Full time

The Marketing Manager - Oncology designs and develops, and implements commercial plans and programs needed to establish market leadership in a competitive landscape. The Marketing Manager - Oncology will lead multiple departments to ensure success in product support and sales execution. Internally, the MM II will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams. Externally, the MM II will work with various agencies and consultants, physicians, and other marketing partners to successfully drive the business. The Marketing Manager - Oncology does not have direct reports but demonstrates the ability to lead without authority, and work collaboratively with the integrated commercial team, IBT, and IOT.

Key Responsibilities Include:

  • Own external expert engagement strategy and plan
  • Establish and maintain relationships with external experts where appropriate
  • Develop speaker bureau strategy, content, and operationalize
  • Lead congress planning cross-functionally
  • Develop strategy and execute advisory board consultancies to garner brand insights
  • Own strategy and implementation of sponsorships
  • Develop tactical plan and lead tactical development aligned to the strategic brand plan
  • Perform budget tracking and milestone management
  • Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives
  • Conduct routine field travel with the sales force and participate in local market and patient immersions to better understand local market drivers and dynamics and to “get in the shoes” of our customers
  • Manage internal/external networks, consultants, and agency partners
  • Manage budget and project management of external partners
  • Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate
  • Participate and lead cross-functional teams
  • Communicate up, down, and laterally in an effective manner

Qualifications

Basic:

  • Bachelor's Degree and 5-7 years of biopharmaceutical or other equivalent (relevant) experience required (i.e., device, diagnostics, or CPG)
  • 2-3 years of marketing (brand or product management) experience
  • Strong analytics with excellent overall business acumen
  • Excellent leadership and communication skills

Preferred:

  • Sales experience
  • Market research or analytical experience
  • Oncology product experience, preferably Lung Cancer
  • Product launch experience
  • MBA

Key AbbVie Competencies:

  • Marketing and Business Skills
  • Communication and Networking
  • Creativity
  • Leadership
  • Prioritization and Project Management
  • Strategic, Analytical, and Action-Orientation

Equal Opportunity Employer Minorities/Women/Veterans/Disabled