Scientific Marketing Content Manager

Location
San Diego, California
Salary
$90- $120K
Posted
Feb 15, 2018
Required Education
Bachelors Degree
Position Type
Full time

Our Client, an industry pioneer with over 20 years of experience developing and manufacturing diagnostic products and reagents, is seeking a Scientific Marketing Content Manager.

Duties:

  • Creates high-quality and engaging content for various deliverables to support different marketing campaigns and programs.
  • Performs content gap analyses and works to fill identified gaps that will drive customers more towards the company’s website and improves their experience.
  • Updates existing content from one deliverable type to another deliverable type based on the target audience and objective of the marketing campaign.
  • Collaborates with the graphics team to enhance visual delivery of content.
  • Reviews the content, structure/flow of any technical training and marketing material.
  • Develops targeted email and social media campaigns that engage the audience.
  • Develops solution-focused presentations for webinars and seminars.
  • Develops SEO-ready solution messaging while editing and updating existing content.
  • Develops flyers, brochures and targeted advertising content to promote the brand.
  • Develops story-telling content for white papers, case studies and e-books.
  • Develops original article content after researching and organizing industry news, facts and trends.
  • Researches competitors to compare and create content that is innovative and original.
  • Cooperates and respectfully communicates with external and internal customers.
  • Other duties, as assigned.

Education/Experience:

  • Master’s or Bachelor’s degree in scientific field (molecular biology preferred).
  • Preferred 3 years of experience as technical content writer in life science industry.
  • 2 - 3 years of commercial/customer facing experience (sales, technical/ field support and marketing).
  • Preferred experience developing SEO digital content for websites, landing pages and video.
  • Ability to simplify complex scientific content into targeted messages for existing or prospective customers that provides market based solutions that are meaningful and value-based. This content must create a desire for the customer or prospect to learn more about the solution with the primary goal to generate sales leads.
  • Driven to collaborate and brainstorm with sales and marketing team members to develop and clarify new ideas and strategies into meaningful content.
  • Ability to create original content that is aligned with different stages of the customers' journey.
  • Proficient in Microsoft Office Suite (Word, Outlook, Excel and PowerPoint).
  • Ability to follow Standard Operating Procedures (SOPs) as well as written and verbal instructions.
  • Demonstrated technical or creative writing, with the ability to simplify complex ideas and articulate through various media formats.
  • Strong understanding of regulatory requirements related to promotional writing for In Vitro diagnostics or medical device products.
  • Project management skills and attention to detail.
  • Good understanding of digital media and how they influence customer behavior.
  • Creative individual, who can generate unique and impactful content ideas as well as devising efficient ways to execute.
  • Strong time management skills and deadline driven.
  • Ability to recognize deviation from accepted practice.
  • Ability to consistently meet critical deadlines.
  • Ability to work independently as well as in a team environment.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and respond to changing priorities.
  • Demonstrated ability to learn and take on new challenges.