OTTAWA--(BUSINESS WIRE)--Adam Bly, Canadian founder, CEO and Editor-in-Chief of Seed Magazine, a publication dedicated to bridging the gap between science and culture, will be the keynote speaker at the launch of National Biotechnology Week in London, Ontario on September 18 2009. Bly’s popular magazine, dubbed by commentators ‘the Rolling Stone’ of science publications, focuses on innovative ways of talking about science, a perspective Bly will bring to bear as he discusses the role of biotechnology not only in society, but its potential to revolutionize our economy. The launch is organized by national trade association BIOTECanada, in partnership with TechAlliance of Southwestern Ontario and a group of partner organizations including the University of Western Ontario, and the London Economic Development Corporation.