SAN FRANCISCO, Nov. 2 /PRNewswire/ -- With healthcare companies under increasing scrutiny from federal regulators, the Medical Marketing Association (MMA) will sponsor a workshop for Philadelphia-area medical marketers entitled "Medical Product Promotion: Negotiating the Rules," led by Thomas Abrams, R.Ph., MBA, director of the U.S. Food and Drug Administration's drug marketing division. The workshop will be held at the GlaxoSmithKline Conference Center, One Franklin Plaza, Philadelphia, PA, on Thursday, November 18, 2004, from 2:00 p.m. to 4.00 p.m. (EST).
Participants will receive updates on pending FDA decisions and learn about future rules that will affect promotion of medical products. Case studies will be used to illustrate real examples of dilemmas marketers face and appropriate actions for marketing within the law.
Advance registration is required, by contacting the MMA at http://www.mmanet.org/ or 800-551-2173. Registration is $39 for MMA members and $49 for non-members. All attendees must present photo I.D. for security purposes. On-site registration is not permitted. The program will also be available through a webcast for a fee of $49 for MMA members and $79 for non-members. Visit http://www.mmanet.org/ for more information.
The Medical Marketing Association is a national non-profit organization whose mission is to provide a stimulating forum for the professional development of marketers of medical products and services. In addition to its annual conference, which includes seminars and speakers on hot industry topics and the International Awards of Excellence (IN-AWE) awards for outstanding campaigns in all media, MMA conducts annual Executive Education programs in conjunction with Kellogg School of Management, Northwestern University, and Anderson Graduate School of Management, UCLA, as well as local programs across the country. For more information about MMA membership, upcoming programs and registration, please call 415-927-5732, e-mail info@mmanet.org or visit http://www.mmanet.org/.
Contact: Sheri Thomas, Executive Director of Medical Marketing Association, +1-415-927-5732, or info@mmanet.org.
Medical Marketing AssociationCONTACT: Sheri Thomas, Executive Director of Medical MarketingAssociation, +1-415-927-5732, or info@mmanet.org
Web site: http://www.mmanet.org/