Women Tend to Wear Red During Ovulation to Attract Male Attention: Is Red the Sexiest Color? University of Rochester Study

Published: Aug 16, 2013

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Society has long had a deep affinity for the color red, perhaps even before it bore a name — from the time blood first leaked from a person’s skin to the near infinite uses it sees today. In the world of film, the “lady in red” connotes sexuality — consider Scarlett O’Hara in Gone With the Wind — but science has only recently begun to concretize the rationale behind this behavior, with one growing body of evidence suggesting that women who wear red are most likely looking for a mate.

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