Why Drug Companies Prefer Twitter Over Blogs; AstraZeneca PLC, Johnson & Johnson, Centocor, Inc., and GlaxoSmithKline Reviewed
Published: May 21, 2009
BNET -- GlaxoSmithKline has started a blog, becoming only the fourth* major drug company to launch an official unofficial voice on the web. The world of drug company blogs is a placid, uneventful place. According to John Mack’s PageFlakes site, where he collates drug blogs, GSK’s MoreThanMedicine.us.gsk will be only the fourth Big Pharma blog to exist.