What Should You Add in Your LinkedIn Post?

Optimize your LinkedIn post. (LinkedIn_ Artur Widak/NurPhoto via Getty Images)

Optimize your LinkedIn post. (Artur Widak/NurPhoto via Getty Images)

LinkedIn is often forgotten, avoided, or low on the list with so many other competing priorities. This social media network, however, is an exceptional tool for building connections, learning new things, landing jobs and expanding your opportunities. Whether you’re a job seeker looking to grow your network or a professional looking to establish a presence in your industry, LinkedIn is a great place to start.

But What Should Your LinkedIn Post be About?

Industry-Specific Content

The focus of the content you put on LinkedIn should be relevant to the industry you’re currently in or trying to break into. This will show your connections that you are knowledgeable, passionate, and committed to your field. Industry-relevant content in a LinkedIn post will build your credibility, start meaningful conversations, and display your skills and abilities to potential employers, future employees, and colleagues.

LinkedIn Post About Professional Accomplishments 

It’s okay to brag a little on LinkedIn! This shouldn’t be the only type of content that you post, but if you’ve recently won an award, completed a degree or certification, or exceeded expectations on a project at work, show off your accomplishment with the LinkedIn posts. This will further display your strengths and industry success while inspiring others to work toward common goals.

Trends & Research Insights

If you find yourself digging into a specific topic at work or in your personal time, share what you learn with your connections on LinkedIn. Just like relationships, LinkedIn connections go two ways. They’re a give and take. So posting information about industry trends or current research in a LinkedIn post can be something to give the digital network you’re building to support other professionals in their work.

Tips, Tricks, & Lessons Learned

Just like you can give relevant information on LinkedIn, it’s also helpful to share tips, tricks, and lessons that you’ve learned or developed. Posting ways for people to be more efficient and successful will demonstrate that you strive to improve as a professional, have the ability to innovate processes, care about supporting others’ development, and enjoy critically thinking. All of which are attractive qualities to show off online during current and future job searches. 

Inspirational & Motivational Content

If you see a quote or image that inspires you, share it in a LinkedIn post! Chances are it’ll motivate someone else and spark a great conversation. If you’re hoping to build a network and get noticed online remember the quote, “the only way to have a friend is to be one.” A great way to have meaningful connections is to provide meaningful content for others. And content that will inspire and encourage others is just that.

On the other hand, here are a few topics to avoid posting about on LinkedIn:

  • Extremely controversial and polarizing posts that create an “us vs. them” mentality.
  • Sales pitches that aren’t relevant to the industry or supportive to your network.
  • Too much personal information is better shared on other social media platforms.
  • Negative or unprofessional content could hurt your chances at a job in the future or deter people from wanting to be your LinkedIn connection.

And Finally, Here are Some Tips for Your Next LinkedIn post:

Let Your Personality Shine

Even though LinkedIn is a professional networking tool and you shouldn’t share too much personal information, you can still showcase your personality! Write your LinkedIn post with the style of language that you would use in a business casual setting and avoid using stiff, legalistic sentences just for the sake of sounding professional. While you need to remain professional, LinkedIn is a social media platform, so engagement is key. And adding your personality to your posts is a great way to draw people in and make them want to read more!

Use Pictures

To engage your connections even more and establish a LinkedIn presence, add pictures and graphics to your posts. Research has shown that visuals catch and hold readers’ attention much more than plain text. When you add pictures to your posts, make sure they are relevant to the post topic, LinkedIn appropriate, and high-quality. The pictures you post are a reflection of you as a professional. Before you post a picture ask yourself how you would feel if the CEO of your dream company saw it. If the answer isn’t positive, consider finding a different photo!

Proofread. Twice.

Having spelling and grammar mistakes in your LinkedIn post can make you appear unprofessional to your network. On the other hand, the absence of errors shows you can communicate professionally and that you have great attention to detail. So proofread and edit your content multiple times before hitting the “post” button!

Engage with Other People

Take an active role in your LinkedIn network by engaging with other people instead of just passively posting. If someone comments on your post, respond to them! If you see someone else post something that resonates with you, share it! If one of your connections starts a new position, send them a congratulations message! These simple efforts can go a long way in getting your name out there.

So instead of letting LinkedIn slide to the bottom of your to-do list day after day, block off an hour on your calendar once a week to create a LinkedIn post and engage with your connections. It’ll pay off in the long run with an authentic and expansive network of colleagues and future employers!

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