We Don't Like Unfamiliar Music, Even Though We Claim We Do, Washington University Study

Published: Jul 24, 2013

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Spotify. Pandora. iTunes. YouTube. We are constantly bombarded with a seemingly limitless amount of new music in our daily lives. But why do we keep coming back to that one song or album we couldn't get enough of in college? New research from Washington University's Olin Business School shows that although consumers say they prefer to listen to unfamiliar music, their choices actually belie that preference.

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