Unconscious Processing Improves Decision-Making, Carnegie Mellon University Study
Published: Feb 15, 2013
When faced with a difficult decision, it is often suggested to "sleep on it" or take a break from thinking about the decision in order to gain clarity. But new brain imaging research from Carnegie Mellon University, published in the journal Social Cognitive and Affective Neuroscience, finds that the brain regions responsible for making decisions continue to be active even when the conscious brain is distracted with a different task. The research provides some of the first evidence showing how the brain unconsciously processes decision information in ways that lead to improved decision-making.