The Breakfast Breakdown: Herbalife® Nutrition Global Study Reveals Time-Starved Consumers Skip Their Morning Meal
Published: Sep 13, 2018
LOS ANGELES, /PRNewswire/ -- Herbalife Nutrition (NYSE:HLF), a premier global nutrition company whose purpose is to make the world healthier and happier, today, in conjunction with National Breakfast Month, announced the results of its Healthy Breakfast Survey of more than 8,000 global consumers. The survey uncovers insights into breakfast attitudes and consumption habits, which can have serious health implications for consumers. The survey findings reveal that while 95 percent of respondents acknowledge the importance of eating breakfast, nearly 50 percent don't consume it regularly citing lack of time as a primary reason.
"Whether you're pressed for time, or you're simply not hungry in the morning, missing breakfast is a big mistake," said Dr. John Agwunobi, co-president, and chief health and nutrition officer, Herbalife Nutrition. "Having a balanced breakfast within 30 minutes of waking up will help boost mood, provide adequate nutrients to the brain to aid in mental alertness, energy and stave off hunger throughout the day."
Of those participants in the survey that do eat breakfast daily, the most popular time to do so is one to two hours after waking up (65 percent of respondents). This time frame also ranked as the most popular among all age groups. However, only 19 percent of respondents said they eat within the first 30 minutes of waking up.
Grab-N-Go Goes Global
"We strive to provide consumers with better options for convenient meals that will benefit their health," said Ibi Montesino, senior vice president, and managing director, North America Region, Herbalife Nutrition. "Through products like our Herbalife Nutrition Formula 1 Healthy Meal Nutritional Shake Mix, we give people a simpler path to proper nutrition with a balanced meal that's a great option when they're pressed for time."
Herbalife Nutrition Healthy Breakfast Survey Results At-A-Glance
Breakfast Habits, Times and Frequency
In the U.S. and APAC, males consume breakfast seven days a week more often than females - 57 percent compared to 53 percent, and 65 percent compared to 61 percent, respectively. While females in China eat breakfast seven days a week more consistently than males - 84 percent compared to 77 percent.
Eating breakfast seven days a week also increases with age in all three regions:
What Are Consumers Eating for Breakfast?
A traditional-style breakfast consisting of a bowl of rice, noodles or porridge is the most popular choice in China (63 percent) and certain APAC countries (66 percent in Thailand and 78 percent in Vietnam).
Obstacles to Consuming Breakfast Daily
Respondents in all three regions said the top factors that would encourage them to eat breakfast daily would be more time, and options that are readily accessible and convenient.
Herbalife Nutrition Healthy Breakfast Survey Methodology
For results of the Herbalife Nutrition studies, visit https://hrbl.me/2wLs4OO.
To learn more about Herbalife Nutrition, follow @HerbalifeNews on Twitter or visit www.herbalife.com.
About Herbalife Nutrition Ltd.
Herbalife Nutrition's targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through its independent distributors in more than 90 countries.
Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Nutrition Foundation (HNF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.
Herbalife Nutrition has approximately 8,300 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately $4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.
Herbalife Nutrition also encourages investors to visit its investor relations website at ir.herbalife.com as financial and other information is updated and new information is posted.
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SOURCE Herbalife Nutrition
Company Codes: NYSE:HLF