TRON & ALS Association Launch #VoiceYourLove to Raise Awareness of ALS
SAN FRANCISCO, /PRNewswire/ -- TRON Foundation, one of the largest blockchain protocols for decentralized applications, is joining the ALS Association for #VoiceYourLove, an awareness campaign to find treatments and a cure for people afflicted with amyotrophic lateral sclerosis, also known as Lou Gehrig's disease.
The #VoiceYourLove campaign, kicking off in time for Valentine's Day celebrations of love and affection, challenges people to use their phone or tablet to create a video expressing love for people who've been meaningful to their lives - whether that's family, friends, colleagues or even strangers. For those who wish to donate, voiceyourlove.org is the official campaign website.
"I'm proud to be working with ALS Association to raise money and awareness for a terrible disease," said Justin Sun, founder of TRON and CEO of BitTorrent. "The TRON and BitTorrent community has over 100 million people, and it's statistically possible that thousands of you are afflicted with ALS. In your honor, I'm donating $250,000 and urging others in the blockchain industry to voice their love by donating to help find a cure."
Sun joins actors Renée Zellweger and Courteney Cox, who are among the first celebrities to join the campaign. Voiceyourlove.org, which hosts the celebrity videos, helps the community learn how to get involved, and serves to accept donations. People are encouraged to post their videos to favorite social media channels with the hashtag #VoiceYourLove, and to tag friends and encourage them to join the #VoiceYourLove campaign.
"The ALS Ice Bucket Challenge became a global media phenomenon in 2014, and continues every summer," said Brian Frederick, executive vice president of communications at the ALS Foundation. "Our new #VoiceYourLove campaign, conceived with our partner TRON, is a new awareness and fund-raising drive that combines cool heads and warm hearts."
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. Over the course of the disease, people living with ALS lose the ability to move, to speak, and eventually, to breathe. ALS is always fatal, usually within two to five years of diagnosis.
As part of the campaign, TRON plans to use the distributed ledger technology of blockchain to track where donations are disbursed, with the goal of providing a platform for more transparency into recipient charitable organizations. The company plans to release that information upon completion of the campaign. Binance Charity Foundation is also opening a new fundraising channel on its blockchain-powered donation platform: www.binance.charity. All interested donors are able to donate in BTC, ETH, and BNB through this portal.
To learn about a very personal story that drove TRON to get involved with The ALS Association and helped conceive the idea behind #VoiceYourLove, please visit the BitTorrent Blog.
About TRON and BitTorrent, Inc.
TRON is dedicated to creating a boundary-free internet that inspires innovation across industries. TRON, one of the largest blockchain protocols, offers high throughput, high scalability, and high availability for all Decentralized Applications (DApps). The ecosystem is governed by Super Representatives and the community.
About The ALS Association
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The ALS Association
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