Study Reveals that 90% of Nurses have Taken the COVID Vaccine, with 82% Willing to Advocate for the Vaccine
RALEIGH, N.C., April 21, 2021 /PRNewswire/ -- Feedtrail, a leading experience management company, in partnership with HOLLIBLU, an exclusive community and technology for nurses, announces the results of a new nationwide survey of nurses, giving a glimpse into how communication and engagement impacted vaccine perceptions. Despite reports showing 4 in 10 healthcare workers have not been vaccinated, 90% of surveyed nurses received the vaccine, putting this group above the national average.
90% of surveyed nurses received the vaccine, putting this group above the national average.
Using the text outreach and surveying capabilities of the Feedtrail Experience Management (XM) platform, Feedtrail connected with HOLLIBLU's community of nurses to understand their perceptions of the vaccine and the accompanying communication.
Key data points included:
"Organizations can learn so much from their patients and employees when they reach out for feedback. The survey findings clearly show that engagement is still a big opportunity for many organizations," said Paul Jaglowski, co-founder and CEO, Feedtrail. "At Feedtrail we want to help everyone feel heard and partner with organizations to create personalized, positive experiences."
Many organizations are looking to Feedtrail's XM platform to engage around vaccine efforts. Feedtrail customers who assessed employee willingness to receive the vaccine found that understanding the "why" behind "no" allowed them to break down barriers and educate staff, drastically improving employee vaccine numbers. Novant Health surveys patients post-vaccine appointment, allowing them to share praise with employees and make simple adjustments such as improved signage for a better experience. Feedtrail's flexible platform allows organizations to easily collect initiative, provider, or department-specific feedback, and analyze results in real-time. This data lets organizations address time-sensitive needs, determine the best allocation of resources, and create loyal patients and employees.
"Trust building with clear communication is essential to empower nurse professionals so they can serve as patient advocates. Leadership must make an effort to listen to nurses, tailor education, and show how they're incorporating their feedback," said HOLLIBLU founder, Cara Lunsford, a former nurse for child cancer patients. "People look to nurses as trusted frontline advocates, and to serve that role they need the opportunity to ask questions and align expectations."
For more insights and data, access the infographic online.
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