Stress Makes You Choose The Cupcake, Not The Apple, University of Zurich Study

Instant gratification is exactly that — immediate reward (pleasure!) minus any real work. A new study from University of Zurich investigates the unique relationship between pressure and gratification. Stress, a team of neuroscientists discovered, wrecks your decision-making abilities by increasing the attraction of immediately rewarding qualities while also reducing your self-control.

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