Strategies to Grow and Manage Employer Brands

Published: May 20, 2009

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PR-USA -- In their latest research on Employer Branding, titled "Employer Branding: How to Grow, Measure and Manage Your Company's Perception," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found organizations with a formal employer branding strategy in place are more than twice as likely as those who don't to show a reduction in recruitment costs. In addition, they are 55% more likely to show an improvement in employee productivity. Organizations that neglect their employer brand do so at the peril of their ability to both attract and retain talent, and their ability to produce organizational results.

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