Specialty Pharmaceutical Management Consulting Firm Viscadia Hires Mukesh Masand

Published: Feb 26, 2013

(San Diego, CA, Feb. 26, 2013) Specialty pharmaceutical management consulting firm Viscadia Inc. recently hired Mukesh Masand as a Consultant. Masand has more than seven years of management consulting experience in the pharmaceutical and biotech industries.

As a Consultant, Masand will support Viscadia’s clients by analyzing their business performance, as well as optimize the execution of their commercial strategies. Masand's areas of expertise include primary and secondary market research, pricing, patient-driven analytics, forecasting, attitudinal and behavioral segmentation, targeting, sales force size and structure analysis, promotion mix modeling and incentive compensation design.

Masand started his career as a financial analyst with GE Capital before joining ZS Associates. While at ZS, Masand advised sales and marketing executives at mid-to-large sized pharmaceutical and biotech companies to launch and manage products in retail and non-retail settings.

"Mukesh's specific expertise in pharmaceutical sales and marketing will add tremendous depth to both our commercial analytics and corporate development groups," said Viscadia President & CEO Satish Kauta.

Masand earned his MS in Finance from Mays Business School at Texas A&M University and a BE in Mechanical Engineering from Pune University.

About Viscadia

Viscadia Inc. is an analytically-driven management consulting firm that partners with companies in specialty pharmaceutical markets. Viscadia identifies and evaluates development, acquisition, licensing and life-cycle management opportunities. Additionally, Viscadia analyzes and optimizes the execution of specialty pharmaceutical commercial strategies. Viscadia is headquartered in San Diego, CA with a regional office in St. Louis, MO. For more information about Viscadia, email info@viscadia.com, call 858.496.7500 or visit www.viscadia.com.

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