Seismic Announces Strategic Partnerships With Cintas Corporation, Obayashi Corporation, Transforming Age and Solid Biosciences at CES 2019
LAS VEGAS, /PRNewswire/ -- Seismic, an apparel company making clothes fused with discreet robotic muscles to create Powered Clothing™, today announced four new strategic partnerships with leading companies across the occupational safety, wellness and lifestyle, and healthcare industries at CES® 2019, the largest consumer electronics show in the world. The news signals Seismic's expansion beyond personal wellness to multiple Powered Clothing applications spanning a breadth of industries. The partners include:
Seismic's first collection of Powered Clothing debuted on stage at TechCrunch Disrupt 2018, the world's largest technology startup conference. Named the "core wellness suit," the garment is designed to augment human strength for the everyday consumer looking to enhance his core strength and posture. The bespoke suits have robotic components that provide up to 30 watts of power to each hip and the lower back to support daily activities — like sitting, standing, lifting, or carrying — and give people a physical advantage in their personal lives.
Demonstrating the broad potential of its core technology and team, Seismic will address new verticals with the support of strategic partners, creating innovative applications of Powered Clothing extended now to occupational safety, wellness and lifestyle and healthcare fields.
"We have strategically pursued different market verticals with significant partners that share our vision for impacting quality of life in their respective areas through Powered Clothing," Seismic CEO and founder Rich Mahoney said. "Today's news confirms the value of our mission to create apparel innovation to deliver broadly industry-changing impact. I'm thrilled to open our programmable platform to our partners and enhance Powered Clothing's utility in new ways to achieve unprecedented results in industries beyond personal wellness like occupational safety, wellness and lifestyle, and healthcare."
In a space where the dominant approach so far has been based on exoskeletons, Seismic is forging a different path as a clothing company, and at CES 2019, the most influential global technology show, is announcing new vertical partnerships, which will be key to the company's growth strategy:
OCCUPATIONAL SAFETY AND HEALTH
However, the core wellness industry has still largely unmet needs. Postural weakness is the second most common cause of disability in U.S. adults and a common reason for lost work days. Postural weakness can lead to back pain, reduced mobility and a decreased quality of life. The amount of lost wages and loss of productivity is estimated to be a total annual cost of $100 billion.
Seismic Powered Clothing addresses the need for core wellness on-the-job as it enters the occupational market in partnership with Cintas Corporation. Cintas serves more than one million businesses and every day, more than 5 million people go to work in a Cintas uniform. Cintas is a publicly held Fortune 500 company traded over the Nasdaq Global Select Market and is a component of both the Standard and Poor's 500 Index and Nasdaq-100 Index. Co-development plans between Cintas and Seismic will begin immediately in areas of product and distribution for service worker support in industries including food service, automotive, hospitality and others. Cintas and Seismic will collaborate to bring Powered Clothing to the workforce.
Seismic has also entered into an agreement to begin co-developing next-generation industrial Powered Clothing with one of the largest construction organizations in Japan, Obayashi Corporation, a global team of 14,000 employees across 14 countries. The collaboration focuses on producing industry-specific clothing distributed and worn by Obayashi's construction workforce. Seismic suits will be worn as a base layer to support workers' core muscles to help augment strength when lifting, carrying or extended standing. Manual labor positions demand considerable physical exertion and this partnership aims to alleviate worksite fatigue. The first phase of this partnership will focus on initial product prototyping and pre-market testing this year.
WELLNESS AND LIFESTYLE
Well ahead in recognizing that wellness is already a dominant American lifestyle value, Transforming Age, a wellness and lifestyle network serving older adults, is the first industry company Seismic is partnering with in an early-stage membership program designed to offer advanced access of Powered Clothing to people living across the lifestyle brand's modern retirement communities. Transforming Age has reserved the first 200 suits as Seismic becomes available in market. Residents have the opportunity to be the first consumers to try a limited-edition release of Seismic suits and participate in a VIP membership program. Feedback from beta test wearers — some many months already into the program — will continue to help refine Seismic apparel performance.
Seismic's first-ever brick-and-mortar boutique studio opened late last year at Skyline, a modern urban retirement community in downtown Seattle owned and operated by Transforming Age. As part of the membership program, Skyline residents have access to the personal, high-touch customer service offered in this sleek, upscale studio. Custom suits are tailored for individual fit which are available to members only. Members will have access to Seismic's apparel studio team comprised of experts trained to deliver the optimal suit experience and help improve the wearer's muscular movement using data collected by an activated suit. Additional membership benefits include access to VIP events and educational seminars.
"We're thrilled to partner with Seismic and be involved with emerging technologies that further our mission to transform the perception of age," Transforming Age CEO and President Torsten Hirche said.
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