Pfizer Inc. Release: New Report Reveals Programs That Promote Healthy Ageing Can Help Reduce Rising Health Costs

Published: Oct 10, 2012

NEW YORK--(BUSINESS WIRE)--In 2050, the number of people aged 60 years and older worldwide will increase from 605 million to nearly 2 billion.2 While it’s good news that people are living longer, the number of older adults who will be affected by long-term, chronic conditions will increase,1 leading to a serious economic consequence as healthcare costs rise: greater demand for care, but less income to support it.1 A new Pfizer-sponsored report from the Economist Intelligence Unit (EIU), “Preventive Care and Healthy Ageing: A Global Perspective,” concludes that when governments increase investment in healthy ageing, healthcare costs go down.1 The report, which sheds light on ways countries are promoting preventive healthcare, suggests preventive care can pay dividends for cash-strapped governments.1

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