Persona™ Completes Series A1 Financing and Secures Long-Term Debt Facility
SEATTLE, Dec. 3, 2018 /PRNewswire/ -- Persona™, the leading personalized vitamin program, today announced it has closed its Series A1 financing. The funding round was led by Emil Capital, a leading private investment company with decades of retail investing experience focused on the American consumer, and the Growth Fund of L Catterton, the largest and most global consumer-focused private equity firm in the world, and an existing Persona investor. Persona will use the new funding to fuel the company's rapid expansion.
In addition, Persona announced a partnership with Silicon Valley Bank, which has provided a long-term debt facility to provide scalable banking solutions to support the company's rapid growth.
"We pride ourselves in identifying high-potential businesses that deliver exceptional experiences to customers and are excited to invest in Persona's personalized nutrition program as it embodies the foundation of our business and expectations of today's consumer," said Andreas Guldin, Founding Partner and CEO of Emil Capital.
Persona will use the new funding to support the company's production expansion and accelerate product development with an estimated 40 new proprietary dietary supplements in the works, including a new turmeric plus omega-3 all-in-one supplement and a time-released sleep support program.
"We are excited to receive new funding from Emil Capital and additional financial support from L Catterton. Emil Capital and L Catterton are two well-respected and admired financial and operational partners and we look forward to working together as we grow and expand the business," said Jason Brown, Founder and CEO of Persona. "We have built a business from a figment of my imagination into a flourishing program, delivering personalized nutrition to health-conscious consumers in all 50 states within our first 12 months of ecommerce. Persona's success is a result of the dedication and confidence of our medical advisory board, investors and team. Our customers are looking for valid customized nutritional products that are built on science, safety and a commitment to ongoing personalized wellness support."
For more information about Persona or to get started with a free nutritional assessment, please visit www.personanutrition.com.
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