Nihon Kohden America Adapts to Meet the Needs of the Changing Healthcare Market

June 29, 2021 12:47 UTC

Eliminating the Need to Sign Long Term Contracts and Providing Customized Financial Flexibility

IRVINE, Calif.--(BUSINESS WIRE)-- Nihon Kohden America, a U.S. market leader in precision medical products and services, realizes over the past year, the pandemic has generated many changes and challenges within the medical industry. One of these challenges is determining where funds are best spent and how capital budget should be balanced. Nihon Kohden America is working with their customers and providers to help to alleviate these challenges and work within customer constraints. NKA has created custom subscription programs for large capital purchases and offers single use, disposable product purchases, like SpO2 sensors and blood pressure cuffs, that are needed in these market conditions without multi-year contracts with terms and conditions that can take months to get through legal departments.

“The pandemic has changed the way the world does business, Nihon Kohden recognizes this, and we work with our customers and providers to determine the best parameters for business within their budgets,” said Gregory Kutta, Vice President of Marketing & Strategy, Nihon Kohden America. “No business wants to be bound to a contract when the financial road to recovery is unknown, at Nihon Kohden America, humans are more important than contracts.”

Nihon Kohden America is the only company within the industry to provide this flexibility, developing the programs to respond to the changing needs of the healthcare market. The pricing models help align costs with usage, let hospitals and health systems benefit from the latest technology, and lower the overall risk for hospitals getting stuck with outdated technology or stuck in five plus year purchase agreements when the market conditions are ever changing.

Medical technology is a significant investment. Hospitals, clinicians, and the patients served deserve the best. Nihon Kohden America developed these programs in hopes of removing cost constraints, making it easier to offer advanced technology when needed most.

About Nihon Kohden Corporation

Founded in Japan in 1951, Nihon Kohden is a leading manufacturer, developer, and distributor of medical electronic equipment, with subsidiaries in the U.S., Europe, Asia, and Latin America. The company’s products are now used in more than 120 countries, and it is the largest supplier of electroencephalography products worldwide. A pioneer in transformational healthcare technology, Nihon Kohden has envisioned, designed, and produced revolutionary devices, such as pulse oximeters, arrhythmia analysis, low-invasive blood volume monitoring and wireless patient monitoring. For more information, visit

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Madeline Moore
Marketing Communications Coordinator

Source: Nihon Kohden America

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