New Vitamin Studies Show vitafusion™ is the ONLY Gummy Vitamin with Clinically Proven Absorption, Equal to Traditional Pill Vitamins

EWING, N.J.--(BUSINESS WIRE)-- With the overall value of the gummy vitamin market in the U.S. expected to reach 4.17 billion by 2025*, America’s #1 gummy vitamin brand, vitafusion™, is proud to announce that they are now the only gummy vitamin brand with clinically proven bio-equivalency to traditional vitamin tablets and caplets, to be published in peer reviewed journals. In the first gummy vitamin clinical studies of its kind, vitamin C and vitamin D gummies from vitafusion were compared to their respective traditional tablet counterparts for absorption, the key measure of nutrients being effectively utilized by the body. The clinical studies concluded that the vitafusion gummy was just as effectively absorbed by the body as the caplet form.

“We wanted to scientifically prove, for the first time, that the #1 gummy vitamin brand, vitafusion, was ‘bioequivalent’ to more traditional delivery vehicles, namely pills and tablets,” says Annahita Ghassemi, Director of Global R&D - Toxicology & Clinical Affairs with Church & Dwight Co., Inc. “Bioequivalence, in this case, simply means that two vitamins with identical active ingredients administered at the same dose but in different delivery forms possess similar bioavailability and produce the same effect. Both studies were conducted under scientifically robust testing protocols with healthy, adult female and male subjects of similar age and body mass index (BMI).”

Conducted by researchers at the Medical University of South Carolina, the vitamin D study concluded that, “vitafusion Vitamin D3 gummies led to greater bioavailability than tablets did through better intestinal absorption.” The vitamin C study, conducted by researchers from KGK Science, concluded that, “both vitafusion gummy and traditional caplet exhibited similar absorption and bioavailability and are considered bioequivalent.”

“Gummy vitamins are relatively new to the nutrition scene,” adds Laurie Kirschner, Director of Marketing for vitafusion. “As such, many people often wonder if gummies – because they taste so good – are as effective as traditional pill vitamins and may be hesitant to try them. It is now clinically proven that vitafusion gummies are equal to their traditional counterparts. And, there is certainly no question that consumers love the taste and enjoyable experience of vitafusion gummy vitamins. It’s always been my personal belief that because our gummies are so delicious, consumers actually look forward to taking their vitafusion vitamins, rather than avoiding traditional pill vitamins altogether because they are too big to swallow or have an awful aftertaste. And now everyone can feel confident that essential nutrients in vitafusion gummies are absorbed into your body – where you need it, when you need it.”

With nearly 30 variants of gummy vitamins and supplements, vitafusion is the #1 gummy vitamin brand in the United States. Since 1998, vitafusion has been revolutionizing the dietary supplement industry by providing A Better Way to Vitamin.



For vitafusion
Brad Ginsburg, 646-964-4446



Source: vitafusion

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