Merck & Co., Inc.'s Customer-Centric Approach Drives Critical Managed Markets Success Despite Obstacles, Cognet-X, Inc. Reports

Published: Nov 29, 2006

FEASTERVILLE, Pa.--(BUSINESS WIRE)--Despite generic intrusion into one of its biggest markets, global restructuring and much publicized Vioxx-related lawsuits, Merck & Co.’s strong customer relationships and support propelled the company into the top 3 pharmaceutical/biotech companies that best met the overall needs of influential managed care decision makers, according to Cognet-X’s PAR-Rx (Promotional Assessment Research) Report™.

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