Lundbeck Inc. to Hire More Than 200 Reps to Market Brintellix

Published: Aug 08, 2013

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H. Lundbeck A/S (LUN), Denmark’s second-largest drugmaker, plans to hire more than 200 salespeople in the U.S. to market its new anti-depressant Brintellix ahead of anticipated approval from regulators.

Peak sales of Brintellix, which will be co-promoted with Japanese partner Takeda Pharmaceutical Co., may reach $1 billion to $2 billion, Chief Financial Officer Anders Gotzsche said in a phone interview today. “It will be a significant sales force that Takeda and Lundbeck are providing for the launch of Brintellix,” he said. “It will definitely be more than 200.”

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