Kendra Scott Celebrates Third Annual 'Holley Day'


AUSTIN, Texas /PRNewswire/ -- Tomorrow, Austin-based fashion and lifestyle brand Kendra Scott will celebrate the memory of Kendra's lifelong friend Holley Rothell Kitchen, whom she lost to metastatic breast cancer in 2016. In her honor, Kendra Scott will dedicate the day to continuing Holley's mission, raising awareness and support for those with metastatic breast cancer.

Kendra Scott Logo (PRNewsfoto/Kendra Scott)

In honor of Holley, Kendra Scott will donate 20% of the proceeds of all purchases made in-store, for one day, with the goal of donating $100,000 to Inheritance of Hope (IoH). IoH is an organization that supports families during a parents' terminal illness and one that was personally dear to Holley. In the last years of her life, Holley and her family participated in an IoH Legacy Retreat to Orlando, which gave her children priceless memories with their mother that they will keep forever.

"Holley was an inspiration to thousands, including me. Ever since we lost her in 2016, I have worked to continue her legacy by raising awareness, support and funding for those with metastatic breast cancer," says CEO, Designer and Philanthropist Kendra Scott. "Inheritance of Hope is a cause we are honored to support for the second year in a row. I have seen firsthand the incredible impact they have on young families, and it means the world to work with an organization that meant so much to my friend Holley."  

Founded in 2002 on the pillars of Fashion, Family and Philanthropy, Kendra Scott is committed to giving back. Since 2010, the company has donated well over $25 million to local, national and international causes. CEO and Designer Kendra Scott is a passionate activist, committed to funding research and finding a cure to eradicate metastatic breast cancer, which currently has no cure.

For more information on Kendra Scott, visit, and for up-to-date information and events, follow @kendrascott on Facebook, Twitter and Instagram.

Kendra Scott is a leading fashion accessories brand inspired by the personal experiences, travel and sense of community of its CEO and designer, Kendra Scott. With over 2,000 employees, Kendra Scott has 80 standalone stores across the US and is sold in premiere retailers including Neiman Marcus, Nordstrom, Bloomingdale's and 600 specialty boutiques worldwide and boasts a thriving web business. Kendra Scott is known for its kaleidoscope of beautiful accessories as well as the innovative and customizable Color BarTM experience. As the brand continues to grow, the company remains true to its founding philosophy of "Family, Fashion, Philanthropy" and since 2010, the company has given back well over $25 million to local, national and international causes.

ABOUT Inheritance of Hope:
Inheritance of Hope (IoH) is dedicated to inspire hope in young families facing the loss of a parent. The 501(c)(3) charity was founded by Kristen and Deric Milligan following several years of coping with the challenges of raising three young children while battling Kristen's terminal liver cancer diagnosis. Sadly, Kristen lost her courageous bout with cancer in 2012, but her legacy lives on as Inheritance of Hope uniquely serves families like her own. Visit to learn more.


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