inVentiv Health Launches "Done as One" Integrated Services Model to Better Meet Global Demand for Unified Healthcare Communications Expertise
BURLINGTON, Mass., Jan. 29, 2013 /PRNewswire/ -- inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services, today announced a realignment of its global communications division to better respond to client demand for unified, worldwide communications services. With a network of 1,800 professionals, inVentiv Health Communications (iHC) is ranked by Advertising Age as the world's second largest healthcare agency network.
iHC will operate under a "Done as One" model that enables the convergence of inVentiv's advertising, public relations, public policy, market access, medical communications, media, creative, branding, and digital services.
"The integration of our communications division is another important step in the evolution of our business strategy designed to deliver all of inVentiv's capabilities seamlessly to the client," said Paul Meister, Chief Executive Officer of inVentiv Health, Inc. "In this highly challenging environment, our clients are looking for innovative solutions and this model allows us to more efficiently meet their needs." Meister added that inVentiv has appointed Bob Chandler to lead the newly realigned division.
Chandler will serve as iHC's worldwide President while remaining actively involved in the agency he founded, Chandler Chicco Companies. "By connecting these multidisciplinary agencies in what we're calling a 'Super Agency' structure, we offer enormous presence in healthcare and unrivaled perspective on the sector and its future," said Chandler. "Our goal is to support clients who must quickly maneuver in a complex world where media are ubiquitous, consumers are in the driver's seat and healthcare is swiftly transforming."
Joining the newly aligned team is Rob Quish, who serves as iHC's President of Global Strategy. Quish has played an instrumental role in the agency's realignment and will focus on enhancing creativity, innovation and collaboration across iHC. He previously held a variety of senior management positions with global advertising agencies, such as J. Walter Thompson Company and Lowe & Partners.
The new convergent services model allows clients to bring their challenge to iHC, which then assembles the cross-disciplinary expertise, services and team needed to succeed. The client-centric team operates with a single point of contact and financial administration. Such seamless, strategic collaboration leads to services that are nimble, flexible and targeted to provide global clients with the support required in a fiercely competitive marketplace.
For the past year, iHC has successfully operated under this model in Europe and China, delivering exceptional, global, multichannel results. In the United States, iHC is composed of a group of well known specialist agencies respected for their high level of expertise.
- Within the advertising discipline, as part of the U.S. realignment, four agencies are combining to create two digitally driven agencies singularly focused on health engagement. Palio and Ignite Health become Palio+Ignite and GSW Worldwide with Blue Diesel become GSW Worldwide, Fueled by Blue Diesel.
- Additional expertise to support inVentiv Health Communications agencies comes from three new centers of excellence: inVentiv Creative Studios, providing full-service design, creative and technology capabilities; inVentiv Digital+Innovation, offering global digital strategic solutions, technology platforms and thought leadership; and inVentiv Media 360°, a specialized healthcare media agency providing integrated multichannel communications strategies and media solutions.
- Existing best-in-class inVentiv Communications' brands include Addison Whitney, a brand consulting firm; Chandler Chicco Companies, a multiservice global public relations group; The Navicor Group, a full-service marketing communications firm focused on oncology and immunology; Patient Marketing Group, focused on innovative patient relationship marketing programs; and inVentiv Medical Communications, a global network of specialists and agencies delivering full-service medical communications and education.
Clients have the option of accessing individual agency services as before, through their existing agency, or the entire iHC network of seamless services across many more communications disciplines.
By connecting iHC's multidisciplinary agencies to inVentiv's clinical and consulting services, iHC can offer deeper strategic solutions across the health and wellness spectrum in a way that cannot be matched by any other agency in the industry.
About inVentiv Health Communications
inVentiv Health Communications (iHC) is the inVentiv Health division dedicated to delivering exceptional, global, multichannel communications to organizations focused on health and wellness. The company's unified offer brings together inVentiv Health's advertising, public relations, public policy, market access, medical communications, media, creative, branding and digital services creating a "Super Agency" structure. iHC provides relevant, targeted and flexible marketing solutions for the pharmaceutical industry and organizations with a healthcare focus, enabling clients to excel in a rapidly changing environment.
About inVentiv Health
inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to companies seeking to accelerate performance. inVentiv offers convergent services that deliver extraordinary outcomes to clients whose goal is improving human life. In 40 countries around the world, inVentiv's 13,000 employees help clients rapidly transform promising ideas into commercial reality. inVentiv clients include more than 550 pharmaceutical, biotech and life sciences companies, as well as companies that now see health as part of their mission. inVentiv Health, Inc. is privately owned by inVentiv Group Holdings, Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. For more information, visit http://www.inventivhealth.com.
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