In Recognition of National Diabetes Awareness Month and Veteran's Day, Roche Honors the One in Four Veterans Living With Diabetes at iHeartCountry One Night For Our Military Concert
INDIANAPOLIS, Nov. 7, 2018 /PRNewswire/ -- Roche today marks their continued commitment toward the 1 out of every 10 Americansi living with diabetes through their role as Presenting Partner at the iHeartCountry One Night For Our Military concert at the iHeartRadio Theater in Los Angeles, California on November 7. With nearly 25 percent of the Veterans Affairs (VA) patient population living with this chronic conditionii, Roche, the makers of Accu-Chek® products, is dedicated to raising awareness, education and helping manage the high costs of diabetes.
The exclusive show, hosted by iHeartRadio on-air personality Bobby Bones, will feature performances by The Valory Music Co.'s chart-topping Country stars Brantley Gilbert and Eli Young Band, plus diabetes advocate, Ben Rue for American heroes from across the country. The intimate performance and Q&A will be recorded for a nationwide broadcast across iHeartMedia's Mainstream Country radio station on Veteran's Day, November 11. The theater will be packed with American heroes and their guests from across the country.
"As a proud Military Friendly® Employeriii we are honored to be part of an event that celebrates our veterans and drives awareness of how those living with diabetes can help ease the financial burden and management hurdles of living with such a complicated and expensive condition," said Brad Moore, Head of Roche Diabetes Care, North America.
Following the launch earlier this year of #BuckOffDiabetes – a campaign that represents a bold, new attitude for taking on diabetes – Roche and T1D country singer Ben Rue have been touring across America with iHeartCountry and spreading the word about how to not only save a buck, but donate a buck to a worthwhile cause.
"iHeartMedia is passionately committed to addressing the most prevalent issues facing our military – from their transition back to civilian life to their mental and physical health and wellbeing," said Tom Poleman, Chief Programming Officer of iHeartMedia. "Our partnership with Roche and our iHeartCountry One Night For Our Military Concert is the perfect way to both celebrate our servicemen and women while also raising awareness about diabetes among the military population."
In support of this campaign, Roche is proud to donate to the following organizations: Beyond Type 1, the College Diabetes Network, and Taking Control of Your Diabetes. Each of these organizations is making significant strides to advance diabetes education, treatment and care, while sharing Roche Diabetes Care's mission of improving the lives of those living with diabetes.
In honor of Diabetes Awareness month, iHeartMedia produced "iHeartRadio's Living with Diabetes" public affairs program, a show featuring information, tools and resources about the disease. Brad Moore, Head of Roche Diabetes Care for North America was featured on the show and talked about what Roche Diabetes Cares is doing to help people living with diabetes and examples about how the company is giving back to the community.
Learn how to save a buck, donate a buck and better manage your diabetes by bucking the trend at www.accu-chek.com.
About Accu-Chek® Guide SimplePay Program
To start saving today, you can download the free SimplePay card at SimplePaySaves.com and hand the card to your pharmacist along with a prescription for the Accu-Chek® Guide meter and test strips. Free SimplePay savings cards are also available in select physician offices and pharmacies.
About Ben Rue
Ben was diagnosed with type 1 diabetes as a young teen and struggled to adjust and gain confidence in himself. As a result, Ben is focused on helping others stay motivated and positive when it comes to life with a chronic illness. This year Ben will be traveling across the country to share the news about the #BuckOffDiabetes campaign.
*Ben Rue is a paid spokesperson for Roche Diabetes Care, Inc. and Accu-Chek®.
About Roche Diabetes Care
Roche is the world's largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry nine years in a row by the Dow Jones Sustainability Indices (DJSI).
The Roche Group, headquartered in Basel, Switzerland, is active in over 100 countries and in 2017 employed about 94,000 people worldwide. In 2017, Roche invested CHF 10.4 billion in R&D and posted sales of CHF 53.3 billion. Genentech, in the United States, is a wholly owned member of the Roche Group. Roche is the majority shareholder in Chugai Pharmaceutical, Japan. For more information, please visit www.roche.com.
All trademarks used or mentioned in this release are protected by law.
About Beyond Type 1
About The College Diabetes Network
About Taking Control of Your Diabetes
For more information please contact:
Accu-Chek®, Accu-Chek® GUIDE and Accu-Chek® GUIDE SIMPLEPAY are trademarks of Roche.
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SOURCE Roche; Roche Diabetes Care
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