FIGS Becomes the First-Ever Medical Apparel Company to Open A Pop-Up Shop with Its First Location on Melrose Place
Published: Oct 12, 2018
FIGS launches the first medical apparel pop-up shop ever in the luxury fashion district of Melrose Place, Los Angeles
LOS ANGELES, Oct. 12, 2018 /PRNewswire/ -- Named No. 21 on Inc. Magazine's 500 Fastest Growing Companies in the US, FIGS is disrupting the $60B industry by creating fashionable and highly technical scrubs. FIGS joins the likes of Glossier, Outdoor Voices, AWAY and the RealReal on one of the most coveted blocks in the city from October through December 31, 2018.
"Medical professionals have NEVER had the opportunity to shop for their uniforms like they would regular clothes, despite wearing scrubs more frequently than any other article of clothing they own. We wanted our pop-up shop to feel lively and playful, but also modern. With this space, we're letting our consumer know that they deserve better. They deserve FIGS," says Heather Hasson, co-CEO.
The 1800 square foot space features a fresh design, dynamic video integration and an embroidery workshop as well as FIGS' full line of men's and women's scrubs, compression socks, tote bags, loungewear, lab coats and outerwear.
A focal point of this innovative experience is a larger-than-life art installation, The FIGS Medicine Cabinet. The piece was specially commissioned for the shop and is perfect for Instagram selfies.
The pop-up shop opening comes on the heels of the launch of FIGS' recent offline marketing campaign, which dominates the NYC and LA areas with billboards, transit station, subway ads and wild postings — also unheard of in the medical apparel space.
"We're experiencing tremendous growth and it's super important to maintain the integrity of our brand. Through experiences like the pop-up and billboard campaigns, we're letting our customers know that we're not slowing down when it comes to reinventing the medical apparel industry and we are going to continue to show up for our community every day," says Jenny Seyfried, VP of Brand.
FIGS is excited to utilize the space for in-person connections, FIGS' speaker series, Sunday Coffee in-store service, an embroidery workshop, special "night shift" shopping hours as well as several events that will continue to set the highest standards in the medical apparel industry.
The $60 billion medical apparel industry is antiquated, highly fragmented and, until FIGS, was driven solely by low-cost providers offering a limited selection of poor quality products through third party distributors. FIGS is revolutionizing the industry by creating the highest quality medical apparel in the world and by selling directly to medical professionals.
FIGS' foundation is built on product quality, with a relentless focus on three key areas: fabric, fit and function. FIGS developed its proprietary, performance-oriented fabric technology to meet the unique demands of the medical profession.
FIGS' Technical Collection fabric is antimicrobial, wrinkle resistant, stain and liquid repellent, moisture wicking, lightweight, breathable and offers four-way stretch. FIGS' designs are tailored, sophisticated and innovative – incorporating features such as yoga waistbands, smart storage (pockets, zippers, hidden pockets) and inspirational sayings inside each garment that appeal to modern healthcare professionals.
FIGS is the first medical apparel company to sell directly to the consumer through its thoughtful, data-driven e-commerce platform that utilizes predictive analytics, a streamlined UI / UX experience and lifestyle-driven imagery. By offering a branded and customer-centric digital shopping experience, FIGS has changed the way medical professionals think about and purchase their workwear.
FIGS' Threads for Threads initiative is central to the mission and has donated over 500,000 sets of scrubs to healthcare providers in need in over 35 countries around the world.
FIGS has raised $75 million from investors, including most recently $65 million from Tulco (the fourth-largest raise for a female-founded company in 2017), and previously $10 million from Irving Place Capital, Mohr Davidow Ventures, Will Smith and others. FIGS was recognized as Best for the World B-Corp in 2015. FIGS was ranked as Number 21 on Inc. Magazine's Inc. 5000 ranking of the nation's fastest-growing companies in 2018, experiencing a 9,948% growth rate over the prior three years.
8406 Melrose Ave., Los Angeles, CA 90069
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