Evofem Biosciences Launches U.S. Direct-to-Consumer Campaign to Accelerate Awareness of Phexxi®, A Non-Hormonal Birth Control Option for Women
SAN DIEGO, Feb. 16, 2021 /PRNewswire/ --Evofem Biosciences, Inc., (NASDAQ: EVFM) today announced the launch of "Get Phexxi", a national direct-to-consumer (DTC) campaign aimed at broadening awareness of its non-hormonal, use-it-only-when-you-need-it birth control method, Phexxi® (lactic acid, citric acid and potassium bitartrate).
Approved by the U.S. Food and Drug Administration (FDA) in May 2020, Phexxi is an innovative non-hormonal contraceptive method created for women. With 21 million women in the U.S. at risk for pregnancy who are NOT using hormonal contraception1, the time is right for the "Get Phexxi" campaign to educate women about this innovative birth control option.
The campaign highlights some of the struggles women face when choosing among the many available methods of contraception, whether it's the lack of control with condoms, constant daily use of the pill, or abstinence required for cycle tracking. The women featured in the commercial represent the real-life drawbacks that Phexxi may help eliminate as a hormone-free, on-demand birth control method.
"Get Phexxi" will launch nationally, airing the brand's first-ever commercial across broadcast, connected, and streaming television networks. The campaign will extend broadly to reach women across numerous other touch points through a highly targeted and multipronged digital and social media plan, as well as reach consumers at the point of care. The Valentine's Day launch timing is a nod to women who are looking for ways to add to their self-care and self-love toolkit.
"In our extensive market research, we heard repeatedly from women that they are frustrated with the birth control methods previously available to them, which left them fed up with side effects and lack of control," said Evofem Biosciences' CEO, Saundra Pelletier. "With half of all pregnancies in the U.S. unplanned, there is a clear need for additional, innovative birth control methods. This marketing campaign is designed to bring awareness to how Phexxi can fill the unmet needs of millions of women."
To view the "Get Phexxi" commercial on demand, visit YouTube. Join the conversation on social media, including Instagram (@Phexxi and @EvofemBiosciences), Facebook (@Phexxi and @Evofem) and Twitter (@Evofem).
About Evofem Biosciences
Evofem Biosciences, Inc., (NASDAQ: EVFM) is a commercial-stage biopharmaceutical company committed to developing and commercializing innovative products to address unmet needs in women's sexual and reproductive health, including hormone-free, woman-controlled contraception and protection from certain sexually transmitted infections (STIs). The Company's first commercial product, Phexxi®, is the first and only hormone-free, prescription vaginal gel approved in the United States for the prevention of pregnancy. The Company's lead product candidate, EVO100, is being evaluated for the prevention of urogenital Chlamydia trachomatis and Neisseria gonorrhoeae infection in women in the ongoing Phase 3 clinical trial, 'EVOGUARD.' For more information, please visit www.evofem.com.
Phexxi® is a registered trademark of Evofem Biosciences, Inc.
IMPORTANT SAFETY INFORMATION
For more information about Phexxi®, talk to your healthcare provider and see full Product Information.
Please report side effects by contacting Evofem Biosciences® toll-free at 1-833-EVFMBIO or contact FDA at 1-800-FDA-1088 or www.fda.gov/medwatch.
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SOURCE Evofem Biosciences, Inc.
Company Codes: NASDAQ-NMS:EVFM